Internet Marketing Resources – Websites and Blogs Focuses on Internet Marketing
Here is a list of internet marketing resources from industry leaders.
Internet Marketing Resources
A resource focused on web usability. Web usability closely relates to internet marketing since poor usability directly affects conversion rates. Good information structure allows visitors to quickly find information and get answers to their questions. UseIt.com are also pioneers of eye tracking studies that show what parts of the page people pay attention to once they visit a website.
A copywriting marketingresource from authors of the book Persuasive Online Copywriting. What do people do on the internet? They read. Online copywriting can retain traffic, convert it and it can lose traffic. It can affect search rankings and get links. Online marketing gurus share their resources with everyday man!
Internet marketing tips from the co-author of “Waiting for Your Cat to Bark“. When people read your website copy they have questions, A good copy should pass benefits to the reader and at the same time inform, answering their questions. Sometimes answers can be in forms of links that lead to other pages specifically designed to answer the question, sometimes it can be achieved with proper side navigation. Key here is to “inform & Persuade”
A internet marketing resource that compiled marketing gurus and asked them one question. Share one secret with us?
The theory is that people are like bloodhounds who sniff a scent trail. That trail is represented with certain words or images that must be present on your website. If your website page ranks for “first mortgage” on Google, visitor will want to see the exact phrase “first mortgage”. If visitors search with “mortgage”, but really intend on getting a first mortgage and end up on your homepage, they will intuitively seek for the phrase or a link ““first mortgage” even though they searched with a different term.
A marketing resource on the basic steps that need to be taken in order for a website to convert better. Visitors fail to convert for 3 primary reasons:
1. Visitors don’t understand what value they get in exchange for giving their information.
2. They are informationally challenged and collect too little, too much, or incorrect information.
3. You haven’t established trust and set proper expectations of what to expect when doing business with you.
From industry expert an internet marketing resource on developing your customer personas. There 4 primary buying modes identified: The Competitive, Spontaneous, Humanistic and Methodical. All four modes should be addressed within website architecture at some point to maximize conversion. Author goes further and explains how to develop imaginary customers called personas that can be used to simulate buying a website visiting process.
Same on the persuasion architecture as above links. This time he talks more theoretically rather then practically about: Driving points, Funnel points, Resolution points, Waypoints, Conversion beacons, Conversion point. It’s more of a theory then practical advice, so if you’re more of a hand on person I recommend above articles. If, however, you are “methodical” this may the thing for you.
Our post earlier this month on keyword research and its relation to what people want to see on your website. How to research keywords using Google Tool and WordTracker. Deep keywords can help you create content and structure a website that answer questions your visitor have before becoming customers. We also recommend industry report from Compete.com for this purpose.
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