Most Used and Commonly Used Search Engines
Most Used and Commonly Used Search Engines
The most used search engine is Google.
Commonly used search engines:
Search Engine Market Share
Search engine market share for 2008:
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How Many People Search?
Do You Have an Email? Everyone Does. Search has become second most popular activity on the web after e-mail. Your colleagues, friends, family members and clients – all have an e-mail. Odds are – they use search.
According to Pew Internet & American Life Project research study, 91% of internet users use email and 90% use search engines. Some of the searching activities include:
- Get travel info
- Research product/service (including local)
- Buy Products
- Buy or make travel reservations
- Look up phone/addresses
- Do banking
- Pay bills
- Research for school/training
- Get maps or directions
For you as a company this means new customers, as product and service look-up is one of the top activities on search engines.
According to internetworldstats.com there are 238,015,529 Internet users in North America.
| Region | Population (million) | # of Internet Users
(million) |
% of Population |
| North America | 334,659,631 | 237,168,545 | 70.9 % |
| Canada | 33,390,141 | 22,000,000 | 65.9 % |
| United States | 301,139,947 | 215,088,545 | 71.4 % |
90% of 237,168,545 is 213,451,690 million search engine users across North America.
According to ComScore(internet statistics company) there were 10 billion searches in January 2008, in United States alone. If calculated, considering that 90% of people use search engines, this gives an average of 51 search per person, in January 2008.
So what does all this data mean?
If you have a business it is time to jump on the ride. Google made $5.19 billion with $1.31 billion net profit in 2008 first quarter. That’s $30,034(thousand) dollars per second!!
tick…tick..tick… 
Search engine optimization and search engine marketing is a must for any business both small and large.
Pay Per Click
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page. – Wikipedia
Example:
This is how search engines make money. Whenever you search, on the top, sides and bottom you can see “Sponsored Links.” Each time you click one, search engines charge advertisers for the clicks. Costs per click start a $0.01 and go well over $20 dollars.
The benefit of course is in the relevancy. When people search for “toronto lawyer” they want to hire a lawyer in Toronto. If 10 people clicked and you paid $3.00 for each click(total of $30) and got 1 new customer who paid you $2000 for the services – you made a great profit not closely available with newspapers or radio commercials. This is why Google and other search engines are so successful. They drive customer who want to do business. You pay a little and get those customers.
Find out more about pay per click programs:
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. – Wikipedia
Example:
What are the benefits?
Research found that around 70% of all clicks go to natural search results, meaning that whenever people search with “toronto lawyer” about 30% click to PPC advertisement(described above) and 70% click to natural search results. The benefit is like with pay per click – targeted customers who are interested in your products and services. They are interested because they took the initiative to use a computer, open a browser, get to a search engine, type in keywords and click on your website instead of others. At that point all you need to do is show them what customers want to see. This can be your products, services, papers, etc.
A company like ours specializes in placing website to the best spots on leading search engines Google, Yahoo, MSN, Ask,com.
This is achieved with multiple steps. You find out more by exploring our homepage or by visiting following service pages:
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