Search Engine Optimization

Arizona Search Engine Optimization Services

SEO in Arizona can help your business attract qualified customers, interested in doing business in Arizona state. SEO can help you with B2B leads and Business to Consumer sales.

What is Search Engine Optimization?

Search Engine Optimization (commonly referred to SEO) is an active practice of achieving website visibility on major search engines for keywords searched by your customer prospects. To put it into more practical words – the objective of SEO is to make sure that prospective customers find your website when they are ready to buy. – Read our FAQ for more answers to your questions about SEO in Arizona.

What Are The Benefits of Arizona SEO?

When people use search engines they are engaged in a process. They look at search results, read descriptions and click on whatever interests them. Searchers are in control. They voluntarily decide to click on a link in search results and check out a website. If website addresses their needs, it gets business.

For example I searched for: “Arizona real estate agent”. If I click on a search result and get to a professional Arizona real estate agent website, I will most likely contact him, because this is what I’m looking for at the moment.

Arizona State SEO

As an Arizona based business, you benefit from visitors who are in fully in control of the communication, but who are interested in your offer. Unlike other advertising, Arizona search engine optimization does not interrupt people(TV, Radio, Billboards, email, banners, pop-up, pop-unders, etc.). It offers you an opportunity to offer customers what they want, when they want, on their own terms. Increase pre-sold traffic to your website with Arizona SEO and increase your revenues.

Find out how what kind of bottom line results to expect with our Arizona search engine optimization services.

How Search Engine Optimization Works

Search engines gather information about a website by periodically sending out ´robots´ to scan the site. Scanned information is stored in databases in order to classify and rank a website within subject categories. Our Arizona SEO services ensure that a website contains all of the key ingredients needed by the robots to properly and efficiently gather key information about a website to give it a top rank on the best search engine spots.

Learn in-depth about search engine optimization process and our methodology

• Local Search Engine Optimization
• Website & Competition Analysis
• Keyword Research
• Content Enhancement Services
• Website Architecture Optimization
• Link Enhancement Services

Our Arizona search engine marketing services are also available in:

Phoenix, Tucson, Mesa, Chandler, Glendale, Scottsdale, Gilbert, Tempe, Peoria, Yuma, Avondale and other cities. If your city is not listed here, please contact us for a quote.

Check our Ranking on Google:

>>> www.searchengineoptimizationcompany.ca

• #1 on Google.ca for SEO out of 252,000,000 results
• #1 on Google.ca for Search Engine Optimization out of 28,600,000 results
• #1 on Google.ca for SEO Expert out of 1,230,000 results
• #1 on Google.ca for Search Engine Optimization Company out of 13,200,000 results
• #3 on Google.ca for Search Engine Marketing out of 138,000,000 results
• #2 on Google.ca for Search Engine Marketing Company out of 272,000,000 results
• #2 on Google.ca for SEO Services out of 4,620,000 results
• #2 on Google.ca for SEO Company out of 2,660,000 results

Danny wrote another column titled Search 4.0

Key highlights:

• Search 1.0 (1996): Pages ranked using “on-the-page” criteria
• Search 2.0 (1998): Pages ranked using “off-the-page” criteria
• Search 3.0 (2007): Vertical search results blended into regular search results

Danny noted that search engines are going to be reliant on behavior data and human editors more, but we think he mentioned it too early. There is no doubt that search engines are tracking click rate, number of searches, time spent on site and other behavior indicators, but off page and on page remain THE key.

Danny hurried with this one. There’s no doubt that behavior is going to a big part of future algorithms, but it is not so now. To put it into perspective – a fella said it was digital era 5 years before one could say so. He wasn’t wrong, digital era was coming, but he proclaimed it too early. Same with Search 4.0 – it’s coming, but we’re not there yet.

As for behavior and SEO – development of engaging sites, that speak directly to search intention is going to part of the KEY!

Search 4.0: Putting Humans Back In Search

Last time we mentioned how to organize leaked AOL keywords into excel spreadsheets. This time lets actually use this leaked keyword data.

Get your copy here

Using Leaked AOL Keywords

Compete.com, WordTracker and Keyword Discovery charge for this. With AOL keyword data you’re getting raw data from a platform with ~5% search market share in the US.

Data can be used for PPC bids(better hurry), keyword marketing analysis and SEO.

Lets focus on keyword marketing analysis. The purpose of keyword analysis is to source questions potential customers search for, concerns and perceptions about specific product groups or single products. By carefully analyzing keyword data(especially of this quality), you can create specific articles and properly address information structure for maximum persuasion.

Using AOL Keyword Analysis in a Specific Niche

If you’re in Excel, sort keywords with Data Auto Filter or use List command in 2003 version. Learn how to here.

Once filtered, keywords can be organized by A-Z, numerical value, by phrase, etc.. Our interest is to organize and sort keyword that contain specific words. For example: “credit card”, “credit”, “loan” etc.

Here’s some interesting stuff we got with: “credit card”, “credit”, “loan” :

• how to get credit card companies to reduce debt
• required continuing dental education credits in connecticut
• reporting tenant’s to credit buearal
• websites for credid cards unsecured for not perfect credit
• what is the safest way to check your credit report
• where can i borrow money for college with bad credit no cosigner

Dig in your niche to find long tail AOL keywords related to your customers.

Copy all the keywords that come up with your filters to the new file, from all 40 AOL spreadsheets. This way you have all data in one convenient place.

Depending on your niche you may end up with 200 to 50.000 keywords. Most will be repeated. Don’t delete them.

Go through the list carefully. See what people are searching for. Kill two birds with one shot.

Marketing Analysis.

Bird number one.

If keyword(especially long tail) is searched by many users – it is a clear indication that searchers want to see / know / use what they search for. (for example “mortgage calculator”, or “interest rate history”).

Identify keywords that are widely repeated. Identify what users want to see and analyze actual pages that Google directed them to (thanks to AOL we can see this). Bingo – you now know what some of your potential customers want / need to see in order to feel confident doing business with you. Create whatever it is they want, feature it in information structure and you’re one step closer to better persusion architecture.

Also look at extra long tail keywords. Those may be searched by 1 – 3 individuals, but chances are, other people had exactly the same question during their buying process. Identify those keywords and feature appropriate content where needed.

SEO and AOL Keywords

The second bird to kill is SEO. Since you identified keywords for marketing research purposes and took the initiative to create appropriate content, don’t leave out SEO. In your new content, populate targeted keywords and get some SERP visibility!

You can also hit long tail purely for traffic. I suggest some analysis first, but if you’re only after traffic this can work just as well.

Related Posts:

• Using keyword commands to get into the Brains of your Customers
• Keyword Marketing Research

“A $1 billion copyright infringement lawsuit challenging YouTube’s ability to keep copyrighted material off its popular video-sharing site threatens how hundreds of millions of people exchange all kinds of information on the Internet, YouTube owner Google Inc. said.

Viacom said it had identified more than 150,000 unauthorized clips of copyrighted programming — including “SpongeBob SquarePants,” “South Park” and “MTV Unplugged” episodes and the documentary “An Inconvenient Truth” — that had been viewed “an astounding 1.5 billion times.

.To the contrary, the availability on the YouTube site of a vast library of the copyrighted works of plaintiffs and others is the cornerstone of defendants’ business plan,” Viacom said.” – Yahoo News.

How do they expect to stop millions of people uploading what they like? Go Google!

AOL Leaked keyword List 20 million search queries

Over ~650 online users, 3 months data. Data is sorted by user number, showing 3 months search history. Get your copy here.

Organize AOL Leaked Keywords

Leaked keywords are from AOL search database(Google powered search), sorted in columns. Each file is over 200 MB in size and takes 4 FULL excel spreadsheets(total 40 spreadsheets, 4 per file)

You can export AOL leaked keywords into your own database or use excel as I did. The recommendation is to use a searchable database, but if you’re limited, excel does a good job too. If you have 2007 excel, open it up and go to the “Data” tab. (in 2003 go to Import in the file menu)

Import to Excel

• Tutorial on how to import data into excel 2003

On the left top side find this icon (2007)

Click on it and leave everything as is. Start importing. Excel will choke for a bit since each AOL .txt is over 200MB so give it some time.

It notify you it cannot fit all data into one spreadsheet. Click OK and let it import whatever can fit.

Once finished you should have one full spreadsheet of leaked AOL keywords.

The Tricky Part

One .TXT file takes 4 spreadsheets. Once you imported first part you got 3 more to go. This is where Excel goes nuts. If you try to specify a row where it stopped last time, it won’t do anything.

I’ve tried everything and it refuses to work.

The Solution to Import Leaked AOL Keywords to Excel

To solve this problem you will have to open each AOL keyword .TXT file, find the row where you stopped, delete imported data and save the file.

Here’s how to do it.

Go all the way to the bottom of your AOL spreadsheet. At the very bottom, find a key phrase that can be easily searched, for example : “5 year credit card percentage rate information”.

The point is to find a long tail keyword phrase that is easy to search for with CTLR+F command.

Open AOL keyword .TXT file. This is going to take from 2 to 20 minutes, depending on your RAM, so be patient. Avoid heavy duty tasks. Once opened, press CTRL+F and search for the key phrase copied from the bottom of your spreadsheet.

Once you locate the key phrase, select everything behind it. To do this quick use shortcuts. Highlight the keyword(one you searched for) and press SHIFT + CTRL at the same time.

Do not let SHIFT and CTRL go and scroll all the way up using the scroll bar. Once at the top click at the start of the document and all the data will be selected.

Now press BACKSPACE to delete all selection. Give it 2 to 20 minutes. Once deleted, save the keyword document. Give it 2 to 20 minutes.

You’re ready to import AOL leaked keywords into excel again. Go to a new spreadsheet click on this button again to export from .TXT file.

Once finished repeat the process. There are total 10 .TXT files. Each file will give you 4 spreadsheets in a single Excel file.

Once imported you can start organizing AOL leaked keyword data. The first step is to create a “list” in 2003 version or use “filter” function in 2007 version

• Using Leaked AOL Keywords 

“The data includes all searches from those users for a three month period this year, as well as whether they clicked on a result, what that result was and where it appeared on the result page. It’s a 439 MB compressed download, expanded to just over 2 gigs. The data is available here (this link is directly to the file) and the output is in ten text files, tab delineated.” – TechCrunch

This is Gold. 2 GIGS worth of pure search queries.

TechCrunch :
“Further Update: Sometime after 7 pm the download link went down as well, but there is at least one mirror site. AOL is in damage control mode – the fact that they took the data down shows that someone there had the sense to realize how destructive this was, but it is also an admission of wrongdoing of sorts. Either way, the data is now out there for anyone that wants to use (or abuse) it. “

Use this link to download your copy.

Read TechCrunch Article

Techcrunch also says people are working on an online interface for this data. This would definitely help as searching through 2 GIG .TXT files is like running around in a goldmine with a spoon.

What You Should Know About SEO and It’s Benefits To Your Dentistry Business.

As you sit there and read the beginning of this article you start to feel the real power at your fingertips, the power that will achieve and surpass your business goals and profit objectives.

In a moment, you’ll find out:

• How to attract interested customers who want to do business with you and in fact take their own initiative to find you.
• How to make more money with your dentistry knowledge and use your own writing to keep customers coming
• What a successful entrepreneur needs to gain and hold best search engine spots on Google, Yahoo, MSN, Ask.com and other search engines.

Search engine optimization or SEO is the technique of adjusting website elements such as code, links, text, headlines, page names(and wealth of others) in order to satisfy major search engines such as Google, Yahoo, MSN and gain best spots on search result pages.

This results in more traffic to your website, since most people only click on the first page of search results. Allow yourself to drift back through time and look back at your past searches. How often to you get to page 2 or 3? That is whole point of dentist SEO. We help you get spots on search engines that people click on.

Unlike other advertising methods dental search engine optimization attracts targeted customers with tooth problems who are actively seeking a dentist in their city. They use search engines to spot the right doctor who can help them in their city and use keywords such as:

• toronto dentist
• ottawa dentist
• dentist in montreal

Visitors are essentially ready for business and simply want the right doctor who can help them. We position your website on search engines to gain more of the right customers, which in turn add more revenues to your bottom line.

How search engine optimization works. Dental SEO Services.

Explore the following services in order to find out dental SEO works.

• Local Search Engine Optimization

What is your key market? Toronto, Montreal, Ottawa, Calgary? New York? SEO Expert has the capacity to help you drive customers from Canadian and American cities by strategically positioning your website on major search engines.

• Website & Competition Analysis

What is the search engine market share of your rivals? What will it take to displace them? Learn how.

• Keyword Research

Keyword research uncovers customer buying behavior, intention and perception of your industry, giving you a step ahead in marketing intelligence.

• Content Enhancement Services

Increase customer traffic by enhancing written content. Develop compelling content that reads natural to visitors and appeals to search engines.

• Link Enhancement Services

Improve brand visibility off and on the search engines by increasing number of external websites that link to you.

• Website Architecture Optimization

Is your design on the way of search engines? Enhance your website code, navigation and architecture to be more appealing to search engines.

What Will You Do with Extra Profits From Increase in Targeted Traffic?

Little by little you begin to see the power of search engines and potential that internet holds. No wonder our founder says that internet holds undiscovered fortunes.

Our Dental SEO services, unlike any of our competitiors come specifically targeted at your city or province. You can find out more about local SEO. We also offer French focused search engine optimization campaigns specifically for Quebec province and Montreal city. What good is your English site if your customers search in French? It must be Google friendly, in French language. Find out more about Dental SEO in French.

We also guarantee of our results. Give it about 1-3 months and you will see real increase in visitor traffic which you can measure with analytics software to last grain.

As an business person, you want to ensure that SEO company can be trusted and want to see a clear track record. Check our customers. Check our BBB profile. Check our search engine rankings.

As this article ends, think about the value of getting customer flow unlike with any other adverting for only ordering one service.

You will order now, will you not?

At least explore our site.

Stumbled on a report by Stanford University Students on the topic of building visitor trust. It’s a little old, nevertheless information is right to the point.

[Click on the bottom right corner to go to the source and view full screen] 

Online copywriting is different to offline. Some rules are broken, while others emerge on their place. Users spend around 20 seconds examining headlines and navigation before hitting the back button. The copy must speak to the reader on his/her terms of face cold blooded extinction like a weak link from ecosystem(ok it’s not going anywhere, but it won’t deliver the results ).

Use basic guidelines to make copy a bit spicier:

Use Active Tense instead of Passive:

Passive: Nancy was invited to a party this Saturday night at 8:00.

Active: Laura invited Nancy to a party this Saturday night at 8:00.

Passive: This book has been translated into sixteen different languages.

Active: Scholars have translated that book into sixteen different languages.

Passive shift the focus from the subject to the object. As you research, you will know that passive is used in sleazy military writings, corporate speak and by politicians. Passive shifts the blame.

Passive: The building was bomber by an airplane

Active: Airplane bombed the building

In the first example its seems that the building somehow bombed itself, while in the second example the focus is very clear.

Some Good Resources on the use of active and passive voice:

• Choosing between Active and Passive voice verbs when Writing
• Passive and Active Voices
• Think Active!

Copywriting Research

In the previous two articles we mentioned some techniques of gathering valuable insights into your audience through keyword research.

• Using keyword commands to get into the Brains of your Customers]
• Keyword Marketing Research

If however, you are to market a website and very limited in your research on customer insight, here’s some more resources that will help will information gathering and persona creation.

• Yahoo Answers
• Wiki Answers

And other QnA platforms. The value comes in the language and real concerns have a about a product and service. By analyzing enough, you can spot trends and patterns. It also helps with the language.

Customer reviews. Read them, see what customers are saying about similar vendors or service providers. There’s also value in there

Forums. Forums are great in finding out what people want to know about a product that the companies were not able to address. Though you are not always in position to address, there’s value in knowing what people talk about, how and why.

Good Luck!

Had my eyes popped today reading this headline:

US Senator, Lieberman, Asks For Al-Qaeda Content To Be Removed From YouTube

“US Senator, Joe Lieberman, asked Google’s Eric Schmidt to remove terrorist videos, including those of Al-Qaeda, to be removed from You Tube. In response, Google has removed some of these videos.”

To refresh Mr. Joe Lieberman memory – Al-Qaeda stands for “the database” and was merely a CIA run mercenary organization to fight USSR in the 80s in Afghanistan and was later used to create “the problem” in Serbia in order for the US to offer the “solution”.

What’s different today?

I have not personally researched or even saw a picture of Mr. Joe Lieberman, but this simple request says all there is about this man…

Government should not lay its hands on the internet in any form, especially under the pretense of “national security”. The move seems very minor to an amatuer eye, but this is the way of a totalitarion progression. Take small steps, because large ones can be spotted by the population.

You move towards the goal gradually, with step B being just a little worse than A, and step C being a slightly worse than B and so on… In Germany, almost 10 years before jews were rounded in camps, all german run shops required a sticker: “Deutsches Geschäft” (German Shop).

I’m not blaming Google for compliance, but Pentagon identified internet as a dangerous technology a while ago, because of free, uncentralized, unfiltered flow of information…

Right before 2001 “election” the report was released “Rebuilding Americas Defences“, by people in the office right now.

It highlights: North Korea, Syria, Iraq, Iran, and Libya, Lebanon as “dangerous regimes”(targets for takeover in another words) and says their existence justifies the creation of a “world-wide command and control system” – The very nations that are being bombed since. Iraq, Libya and Lebanon already taken over.

“Further, the process of transformation, even if it brings revolutionary change, is likely to be a long one, absent some catastrophic and catalyzing event – like a new Pearl Harbor.” - page 63.

It also calls for the creation of “US Space Forces” to dominate space and cyberspace to prevent the “enemies” using the internet. In other words block those who oppose the agenda. We’ve seen it in action when the 2008 elections started and when Dr. Ron Paul was in the game. He wanted to pull out of Iraq and dismantle Federal Reserve system. Myspace.com owned by News Corp. blocked any posts that mentioned Ron Paul. Check video over here.

Government or Pentagon run corporations should not be allowed to touch properties like You Tube.

• Get yourself customer leads interested in house purchase or sale.
• Raise traffic of both real estate sellers and buyers to your website from specific regions(Toronto, Ottawa, etc)
• Increase money received with commissions by increasing the number of customers.

Real estate search engine optimization or SEO is the unique technique of promoting a website to the best spots on search engines such as Google, Yahoo, MSN and others. The difference of real estate SEO and traditional ways of getting new real estate leads through: newspapers, TV spots and radio commercials is in the quality of customers. With real estate search engine optimization customers that come to your website are interested in your services.

Visitors:

• Turned on their computer
• Opened browser window
• Navigated to a search engine
• Typed in keywords (for example “Toronto real estate agent”)
• Clicked on your website among 10 other websites in search results
• Are reading your website and need a professional real estate agent that will help them sell or buy a new home.

Unlike other ways of marketing your real estate services, the quality of customers driven from search engines with real estate SEO is highest. Gain best spots on Google(90% market share in Canada) and you are supplied with motivated, interested, ready for business customers throughout the year.

All Your Potential Customers Have Internet Real Estate SEO

Think about it. Around 70% of all Canadians have internet. Those 70% are the ones that buy and sell real estate. Considerable portion of those customers will head to Google and research words like:

• Toronto realtor
• Montreal condos
• Buy real estate Ottawa

Because it’s convenient and easy. They get to see different options, pictures, prices and information. You probably used search engine yourself for the same purpose?

The trick real estate SEO does and our company – is we position your website for keywords searched by potential customers so your website gets visitors that convert into leads. The process starts with keyword research. We find keywords searched by potential customers, in your location, related to your real estate services. We then proceed with other SEO service practices designed to capture best search engine spots.

To find real keywords your potentials customers use, play with the Google keyword tool. Just enter whatever your location( for example Toronto) and words like “real estate” or “realtor” – Google will produce real life searches customers did in the past months. For example “Montreal real estate” and so on.

Once keywords are selected, we execute wealth of other professional SEO practices designed to achieve the bottom line results for your business.

The Process of Real Estate Search Engine Marketing

Website & Competition Analysis

What is the search engine market share of your rivals? What will it take to displace them? Learn how.

Keyword Research

Keyword research uncovers customer real estate buying behavior, intention and perception of your market, giving you a step ahead in marketing intelligence.

Content Enhancement Services

Increase customer traffic by enhancing written content. Develop compelling content that reads natural to visitors and appeals to search engines.

Link Enhancement Services

Improve brand visibility off and on the search engines by increasing number of external websites that link to you.

Website Architecture Optimization

Is your design on the way of search engines? Enhance your website code, navigation and architecture to be more appealing to search engines.

Why SEO is Superior to Other Ways of Marketing Your Real Estate Services.

• Your results can be measured on granular level. You can see the results by checking analytics software(we’ll show you how), see raise it traffic levels, clicks and ultimately revenues.
• The results achieved produced with SEO are guaranteed to produce a return, because it is the intention of your visitors to hire a real estate agent. You just show up at the right time, at the right spot.
• You can get your unique markets by selecting Canadian cities. You can go for one city or get all Canadian cities. Find out more about local SEO.

You bottom line benefits from this investment. Think of it a strategic move to expand your revenue flow, get more customers and outpace competition. We don’t suggest you abandon fliers or letters sent throughout neighbourhoods, but are rather offering competitive move that will channel additional customers.

• Savvy real estate agents are doing it(check Google now)
• Competitive real estate agents are also blogging(which helps with SEO)
• The results are guaranteed

SEO Expert is a professional search engine optimization with a successful track record of success(check our clients) and top rankings for some of the most competitive keywords in our industry. We’re proud members of BBB and in fact helped to optimize Better Business Bureau website.
Once you partner with us for your real estate SEO campaign, we will take extreme care of your site and keep it’s design and outlook. When we get you best spots on search engines, we also take necessary precautions to make sure you keep those spots as search engines update their algorithms, so you can be sure that you maintain customer flow, once we gain it.
Please explore our website or contact us now to get best spots on search engines!

Google Assigns Dollar Value To Search Results, Adwords Leak.

Could Google be assigning dollar value to search results pages?

That’s what guys on ValleyWag Blog have found: This is a a real search results page with what appears to be a monetary value below. The GG Score is $30.73 and it appears that the site is an Adowords advertiser.

Second Picture also shows GG Score, this time including some kind of category and another mysterious variable PVs: Google swears by it’s editorial approach to search, however, the shots above raise some really tough questions. Could this data be used in algorithms for Google ranking? Could Adwords accounts affect natural search rankings? What do the numbers really mean?

From the picture above we can see that lower listing has actually higher monetary value, so it is safe to say that the price does not represent value of each listing, because the assumption is, the higher you are in search the more expensive it is. This was also proved to logical extent by Aaron in his recent report: What is a #1 Google Ranking Worth?.

The number means something else, nevertheless, spooky stuff! I have not personally heard or read that Adwords affected search rankings(apart form the this blog).

Google Adwords Leak

Another Interesting bug by Google:

“mCPC, seems logical, the minimum cost-per-click for the ad is $10? The Pscore and thresh, I am not sure about.” – Search Engine Roundtable.

Danny at search engine land guessed that Pscore might be quality score and “thresh” is threshold.

Google is very secretive when it comes to sharing internal ranking data, so minor leaks like these spread a lot of buzz in the SEO world.

So how does this help advertisers? Not much. Just interesting stuff.

The blue packman(Google) is closing his mouth slowly! Google is at all time high according to Hitwise:

[Click to enlarge]

Original article by Search Engine Land.

A nice article by Danny and SE Land on Yahoo, MS and it’s non existent odds in search without Yahoo.

Google holds the king title, setting standards. All other search engines are bound to follow to stay competitive. The latest innovation is universal search. This is a second part, a continuation of previous post on universal search of 3 major search engines in the area of blending search results for:

• Local/Maps
• Images
• News
• Video
• Product Search
• Book Search

Last time we stopped on “news”, so lets pick up from video search.

Universal Results – Video

Google.com

“abba” (that an old music band =) )

Google went as far as featuring the actual video in its search results. It has unfair advantage here – You Tube, the queen of all video search. Google held it eyes open and purchased video hosting platform which was essentially a solution to video search dilemma. Now big G treats users with blended video search results.

Yahoo.com

“abba”

Yahoo is behind in video blend. Though Yahoo has its’s own hosting platform – Yahoo Video, it is not as widespread and used as the You Tube. Yahoo.com did not feature any videos in search results, loosing out to the big G.

Live.com

“abba”

Live did not feature video, just as Yahoo. Unlike Yahoo or Google, Microsoft does not have a video hosting platform, so it’s a bit tricky for it to blend video results.

The Video Blend.

I once noticed blended video on Google from Metacafe and other websites, not owned by Google. Though it did not directly played in search results, it linked to the video destination. This means that video from other properties can be very well searched, scored and featured in either video search or blended search results. So far Google is leader both in featuring its own property – YouTube and other video hosting properties. Yahoo and Live got to catch up, since this is a clear competitive advantage by Google Inc.

Product Search Blend

Google.com

“toshiba a200″ (that’s a laptop)

Google gave us variety of choices from its product search engine – Google Product Search. If we click on one of the results, it takes us to very relevant page that features name of the merchant, pricing and whether the merchant uses Google Checkout. The results also specify the exact models, even though the original search was a generic one. As a searcher – I come out a happy creature.

Yahoo.com

“toshiba a200″

Yahoo did not feature blended results and showed only generic results. Yahoo has “Yahoo Shopping”, which showed up in overall results, but was not featured as a blended option. Yahoo should move to next step and start blending Yahoo shopping with search results, since I was able to find that laptop on Yahoo Shopping itself. This will only increase customer flow to Yahoo shopping channel. It’s got a strong brand, why no use it for shoppers?

Live.com

“toshiba a200″

Microsoft did not come up with blended option, just like Yahoo. Microsoft has product feed, which is MSN Shopping, so a blend of results is also an option for Microsoft. Maybe they will catch up later on.

For now Google is clear winner in blended search results when it comes to product search.

Book Search Blend

Google.com

“persuasive online copywriting”

Google did not feature any type of blend for this search term, even though they have a powerful book search. Sometimes the book search shows up for completely unrelated terms, but this time it was not there.

Yahoo.com

“persuasive online copywriting”

Yahoo did not show any blend here as well. The results are 100% correct, so i guess there is no need to blend.

Live.com

“persuasive online copywriting”

Live gave exactly the same results, Amazon, followed by the official Grok site.

At book search, every engine is pretty much equal. We searched for a direct book name. Sometimes Google shows book search for unrelated terms, with the philosophy that a correct book will show up. I have not seen this on Yahoo or Live, but then again, I don’t use them enough.

When it comes to search blend, Google comes up a clear leader on most fronts:

• Local/Maps
• News
• Video
• Product Search

All engines are pretty much equal when it comes to:

• Images
• Book Search

If we were to award second place it would be Yahoo, since it got upper foot in local against Microsoft(at least in SERPs).

From SEO perspective it is essential to keep an keep eye on universal search, since it has become default and already takes precious SERP real estate. For example, “SEO” on Google.ca has 2 precious spots reserved for videos, 1 is Matt talking about spam and one from “SEO Rapper” rapping his way about SEO. Video results are considered real results and take precious search spots, leaving only 8 for websites.

Blended is also extra crucial in local search. Your listings can be killed if they are not featured in top 10 “Local Blend”. On 1024×768 – that’s a lot of real estate and personally, 80% of the time, those results are enough to get me what I want.

So blend is an important as keeping yourself toned.

SE roundtable reports that Yahoo is closing its search ambassador program that allows PPC professionals manage clients accounts. It looks like Yahoo is serious about moving over to Adwords and is dropping Panama, at least for now.

Attorney SEO Lawyer Search Engine Optimization, SEO Expert.

One of the benefits of attorney search engine optimization as a professional lawyer – is quality of visitors driven from search engines. Increasingly, people head to the internet to research products, services and local businesses. What used to be Yellow Pages, now is Google, Yahoo and MSN. A high number of potential clients actively search on search engine for legal assistance.

To you as a lawyer we can increase the bottom line and bring added business and targeted law cases with our search engine optimization campaigns.

Our campaigns can even help you choose specific cities. For example:

• “Toronto Lawyer”
• “Montreal Attorney”
• “Ottawa Lawyer”

Lawyer search engine optimization can garner clients from specific cities both in Canada and US. It is best to target customers located in your city, however, if you want to expand on provincial and national scale, our lawyer search engine optimization services can go for national markets.

Target by Service Type with Refined Law SEO

Lawyer SEO campaigns can target by both geographic regions and by service types. For example, if you specialize in real estate with offices located in downtown Toronto, clients looking for criminal defense attorneys are no good. On order to drive relevant customers interested in your offer we will target following keywords:

• “toronto real estate attorney”
• “real estate lawyer Toronto”
• “real estate attorney in Toronto”

As a result, visitors attracted from search engines using those keywords stand a high a chance of becoming your customers, because it is their intention to find a real estate lawyer in Toronto at that specific moment.

If you specialize in multiple niches or own a law company that targets multiple cases our Lawyer SEO campaigns can target specific keywords related to your specialized niches.

Search engine Optimization as a long term customer acquisition strategy.

As your website increases leads and drives more customers with refined law SEO campaigns it is fundamental to maintain rankings and positioning. Leaders in search, Google, Yahoo and MSN spend millions per month to maintain cutting edge algorithms and clean indexes. At times, websites will experience fluctuations in rankings, dropped positions or worse, temporary exclusions from top spots. This comes fundamental to your bottom line business numbers, since SEO is very well capable of increasing targeted customer flow, hence your revenues.

SEO Expert has put in place numerous websites in order to strategically spot algorithmic changes rolled by major search engines and maintain existing rankings of your website. We also keep an keen eye on competitors and safeguard your search positions against them in case they engage in attorney SEO as well.

The bottom line is – once we get you the best spots on leading search engines for law and attorney related keywords, we take necessary steps to safeguard them.

Please check our own rankings on search engines.

www.searchengineoptimizationcompany.ca 

• #1 on Google.ca for SEO out of 272,000,000 results
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Explore our website and find out more in depth about how our attorney search engine optimization SEO services can drive targeted customers to your business and raise your revenues!

The drama lasted for 3 months, but the ending was very surprising.

What the hell?! Where’s the meet, blood, lawsuits, billions and hot daily search news? I was hoping Microhoo would supply us with hot lava blog material on daily basis! =). So now all is settled and…

Microsoft is walking away from its only hope in search?

To think that Microsoft can do it alone is to say that my neighbors dog will learn to dance tango! They’re hopeless, at least for now. Ballmer promised to topple Google 5 years ago. May 2008, Google market share is all times high, while MS is sliding in low single digits!

Some critics said that this is tactics, but search engine watch reported today that “Microsoft Releases Proxy Yahoo Board“. They must be for real?

Why this is a total defeat:

• Microsoft openly admitted they want to compete with Google in search. Many times, especially Mr. Ballmer.
• Microsoft rolled out Live search for that purpose.
• Microsoft came up with competing products such as Project Gatineau(Google Analytics), 3D maps(Google Earth) and a load of others.
• Microsoft signaled defeat in search with Yahoo bid. This is plain obvious.
• Now they walked away.

We’re defeated and we’re OKAY with it?

That’s unfortunately the message.

Of course there’s plenty of talent at Microsoft, but toppling Google or Yahoo is not easy challenge for a company with no search brand. Live search is unknown, while MSN is at 4%-5%. MSN is largely known as a messenger, not a search brand.

What could Microsoft Possibly do?

“The online display market is one that Microsoft appears to be increasingly focused on, in its ongoing battle with Google, as it walks away from the Yahoo deal. Yesterday, the company released its slate of alternative Yahoo directors indicating it was formally closing the door on the hostile takeover option.” – SE Land.

So it seems that Microsoft unofficially acknowledged defeat and is now focusing on its strong side – display ads. The recent purchase of aQuantive for $6 billion made Microsoft a leader in display ad market, followed by Google’s Double Click. This would seem logical. If you’re ugly but smart, don’t cry about your ugliness, focus on using the brains! A girl will eventually come along that will appreciate the brilliance of the brains. In Microsoft’s case, forget search, if it doesn’t work, after repeated failures. Not to say drop it, but focus on the strong sides and leave Google obsession. Google is years ahead and its brand is synonymous with search.

“Display is an area where Microsoft feels it can go head to head with Google and potentially win. However, DoubleClick reportedly has developed a similar model and analytical approach, which tries to show a more complete picture of ad exposures and their relative effectiveness. I heard yesterday, however, from one agency that has been exposed to both toolsets that the Atlas approach is better calibrated to what agencies want and the DoubleClick approach has too much complexity.”

Of course Google has it’s eyes open, but that’s an area where Microsoft can be formidable rival. And that’s a start for Microsoft. Small incremental steps get us to the destination.

Google Updated its keyword tool. The view has changed to framed based and it acts faster if you want to sort the results.

Google announced that landing page load time will be a part of the Adwords Quality Score.

You Can check pictures here.

Quality Score is Google’s metrics of each individual Adwords account based on ad relevancy, CTR, bids and wealth of other factors. Quality score is hidden from advertisers and one of Google secret formulas.