Search Engine Optimization

Google Assigns Dollar Value To Search Results, Adwords Leak.

Could Google be assigning dollar value to search results pages?

That’s what guys on ValleyWag Blog have found: This is a a real search results page with what appears to be a monetary value below. The GG Score is $30.73 and it appears that the site is an Adowords advertiser.

Second Picture also shows GG Score, this time including some kind of category and another mysterious variable PVs: Google swears by it’s editorial approach to search, however, the shots above raise some really tough questions. Could this data be used in algorithms for Google ranking? Could Adwords accounts affect natural search rankings? What do the numbers really mean?

From the picture above we can see that lower listing has actually higher monetary value, so it is safe to say that the price does not represent value of each listing, because the assumption is, the higher you are in search the more expensive it is. This was also proved to logical extent by Aaron in his recent report: What is a #1 Google Ranking Worth?.

The number means something else, nevertheless, spooky stuff! I have not personally heard or read that Adwords affected search rankings(apart form the this blog).

Google Adwords Leak

Another Interesting bug by Google:

“mCPC, seems logical, the minimum cost-per-click for the ad is $10? The Pscore and thresh, I am not sure about.” – Search Engine Roundtable.

Danny at search engine land guessed that Pscore might be quality score and “thresh” is threshold.

Google is very secretive when it comes to sharing internal ranking data, so minor leaks like these spread a lot of buzz in the SEO world.

So how does this help advertisers? Not much. Just interesting stuff.