Search Engine Optimization

Search Engine Marketing

You don’t realize it yet, but in the next 2 minutes you will learn how to make your website sell on the web with search engine marketing services. You will learn how advanced search engine marketing strategies can help your business grow and what you have to do in order to attain best search engine spots on Google, Yahoo and MSN. We will guide you step by step through search engine marketing process and get the bottom line value of search engine marketing services to your company.

What is Search Engine Marketing?

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. - Wikipedia

There are two type of search engine marketing – Pay Per Click and Search Engine Optimization.

Pay Per Click – PPC

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page. – Wikipedia.

Search Engine Optimization

Search Engine Optimization (commonly referred to SEO) is an active practice of achieving website visibility on major search engines for keywords searched by your customer prospects. – SEO FAQ

Search Engine Optimization vs Pay Per Click

With pay per click you pay for each click you receive on your advertisement. The cost per each click is $0.01 – $20.00, depending on your industry. You receive visitors to your website who are initially interested in your products and services, because they clicked on the advertisement(hence showed interest). Not every visitor will turn into a customer, but you pay for each visitor that clicked on your ad.

Pay Per Click services:

• Google Adwords
• Yahoo Search Marketing
• Microsoft AdCenter

Search engine optimization services are a different form of search engine marketing. You do not pay to the advertising platform, but to a search engine marketing firm. Search engine marketing firm promotes your website on natural search results. You do not pay for clicks, but a fee for the services to a private company.

Studies showed people click 70% on natural search results vs 30% PPC.

Your company can engage in both search engine marking methods – Pay per click and search engine optimization. With PPC, be ready to allocate monthly budget that must pay for the clicks. With SEO your expense is charged one time, followed by the maintenance fee, usually 2% – 3% of the initial contract per month.

Search Engine Marketing Services

The further you read the more you begin to understand about search engine marketing.

Imagine what it would be like if you could take some of the best search marketing minds to analyze your website page by page, scenario by scenario and see what stands between your website and search engine visibility. Then take that knowledge and take the necessary steps to get your website up on Google, Yahoo, MSN and other leading search engines.

SEO Expert team takes your website, analyzes stumbling blocks in its structure and helps you get best search engine spots so you can collect more revenues with your website.

The search marketing strategy developed by SEO Expert is unique in its own niche. Your website gets promoted with organic search engine optimization services to search engines pages. At the initial start of the services, you can specifically indicate cities or provinces you prefer to target(Canada and US). Once you select cities, provinces, states and other local points that you want to target we execute search engine optimization services. With local aspect in mind you can get a flow of presold customers to your real world locations from Toronto, Montreal, New York and any other city of your choice. This is a highly effective search engine marketing techinuqe for private professionals, small businesses and companies that operate in one or multiple cities and want to get customers from search engines in those specific cities. Let us teach you more about local search engine optimization and its benefit to your company here.

Search Engine Marketing Process – How it Works For You

First of all, you name the time we get together and discuss your search marketing goals, either in person or by phone. If there are no clear search objectives, we help you develop it by looking at competitive landscape, your website, search engine listings and potential for revenues from search engine marketing. Once you are happy with you see, we get down to business.

The first step is website analysis. Our SEO Experts look at code, links, page titles, filenames, tags, meta information, copy and keyword positioning. Once needed adjustments are spotted we execute the needed changes in order to get best search engine spots and drive targeted customer traffic. You don’t need to worry about your web design as we fully maintain it(or develop a new one).

Website architecture optimization gets to the hands on execution of all appropriate adjustments on your website. This stage may be multi-phrase if you have dynamic, database driven website. Content enhancement addresses copy on your pages. SEO Expert copywriters develop new text copies and spread keywords found through keyword research services. Link enhancement entices other websites to link to you and gets you more customers from third party related websites.

Complete search engine optimization process takes 1-3 month to generate results. Let us show you in-depth how our search engine optimization process works.

Why Choose SEO Expert as Your Search Engine Marketing Company

• Raise revenues by increasing number of leads and sales with boost in visitor traffic. SEO Expert drives only qualified visitors to your website because visitors qualify themselves. They take the initiative to turn on a computer, open a browser window, navigate to a search engine, type in a keyword and click on your website amongst all others. We position your company on search engines so you can monetize on those visitors.
• Optimize your: press releases, code, flash, video, PDFs and other properties for high search engine visibility. Find out more about website optimization.
• Know what your competitors are doing, take advantage of their weaknesses and position your organization to compete with their strengths through website & competition analysis.

Like what you see so far? Come find out more about how our company can benefit you!

Search Marketing Results Are Easy To Prove

The claims are big, but we promise to live up to them. Check our clients to explore some happy companies that are making real profits from search engine marketing services right now. Your website exists for one purpose only – drive more customers. You may got a website because everyone else did or because you had plan for it. With search engine marketing you can make online profitability become a solid, measurable reality. SEO Expert services attain you best search engine spots on leading search properties and safeguard your position against algorithmic changes, competition and spam. Our professional SEO Services will bring you new customers 24/7, 365 days a year. A big claim. Test us.

If you have any questions during search engine marketing stages, want more information on the progress and want to implement some changes – feel free to get in touch with us. Our founders, Michael Wilson and Silvo Frank will personally talk to you and take care of it.

Once the campaign gets rolling, we’ll also report your rankings, traffic increase our own progress.

Contact SEO Expert now by calling us at 514 – 397 – 9512. Prefer email? Get in touch by filling out our contact form!

• Local Search Engine Optimization
• Website & Competition Analysis
• Keyword Research
• Content Enhancement Services
• Website Architecture Optimization
• Link Enhancement Services
• SEO Consulting Services

It is unfortunate that Robert Wrights has resorted to publicly attacking the integrity of others in the SEO industry. Anyone who has the interest (and some free time) can easily look into the way back machine to see how our titles have evolved over time. You’ll find that they have not varied that much and that the only major change was the inclusion of the brand that we have been marketing our services under since day one, which is “SEO Expert” (note: Wrights’s brand is “Mr. Web Guru”). We could easily go down the road of claiming that Wrights’s titles changed and gravitated closer to ours: before June 2006 Wrights’s underpinning focus of his title was “Search Engine Marketing” (no use of the word “Optimization”) while ours was always “Search Engine Optimization”. Moreover, we could take issue that Wrights used our brand as the new lead-off wording in his June’06 title change. But then we would look just as naive if we pursued such positions.

The fact of the matter is that all good SEO’s are aware of the relevant keywords and keyword phrases of virtually every major industry segment (…SEO industry included), and most SEO’s use and advocate the use of these major keywords in titles. What you end up seeing today is original art giving way to more and more generic well researched titles that are tightly focussed around the results of keyword analysis of the target industry or subject matter; this is fundamentally a good thing from a search engine indexation/categorization perspective. The titles in our website and Wrights’s website are just that, very common and generic keywords that serve to properly categorize the companies rather than an attempt to articulate unique and differentiated corporate messaging. The titles of both sites have evolved to their current format because both Michael Wilson and Robert Wrights understand keyword research; both have added the obvious important words and both have removed words of lesser importance. Otherwise, there is nothing clever, unique, nor original going on in any of these titles and for anyone to make a claim on the major key word strings of any industry is questionable thought. Search engines algorithms, particularly Google’s, have evolve immensely over the past 4 or 5 years and the days of achieving significant gains from simple title or tag manipulation are far behind us; today, successful SEO requires hard work and application across the entire website.

Michael Wilson has always been respectful and helpful to his industry peers and customers. He even advanced a schedule update of our titles last week following what appeared to be a cordial conversation with Mr.Wrights. For those who know Michael more personally know an honest hands-on charitable individual who donates an extraordinary amount of time and energy in serving his local home town community of Montreal . Wrights’s public attack on this individual’s character is very unfortunate, slanderous and damaging; his direct correspondences alluding to leveraging relationships with important industry leaders such as Matt Cutts to achieve some end goal are disturbing on many levels and are taken very seriously.

Silvo Frank

CEO

SEO Internet Marketing