Yahoo is going nuts!!!
Yahoo announced and webmaster world reported:
“OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or remove keywords, and/or (iii) optimize your account(s). We will notify you via email of such changes made to your account(s), and can also include a spreadsheet of such changes upon your written request. If you would like any of such changes reversed, please reply to such email within 14 days of the change(s), and we will make commercially reasonable efforts to reverse the change(s) you specifically identify. Notwithstanding the foregoing, you remain responsible for all changes made to your account(s), including all click charges incurred prior to any reversions being made. It is your responsibility to monitor your account(s) and to ensure that your account settings are consistent with your business objectives.”
Forum participant put a nice perspective on it:
“Unless you send us an email to opt out, We will come into to your kitchen, eat your food, make a bunch of long-distance phone calls, and rearrange your spice cupboard. If you don’t like that situation, send us an email we’ll make a commercially reasonable effort to put your spices back the way they were, but won’t reimburse you for the food we ate.”
This shows Yahoo desperation to raise profits and increase shareholder value. If they proceed, it will only hurt them in the long run.
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