Search Engine Optimization

SINGLE BLACK FEMALE…
Seeks male companionship, ethnicity unimportant. I’m a svelte good looking girl who LOVES to play. I love long walks in the woods, riding in your pickup truck, hunting, camping, and fishing trips, cozy winter nights lying by the fire. Candlelight dinners will have me eating out of your hand. Rub me the right way and watch me respond. I’ll be at the front door when you get home from work, wearing only what nature gave me. Kiss me and I’m yours. Call xxx-xxxx and ask for Daisy.

(Callers – and there were many – got the local animal shelter. Seems Daisy was a playful black Labrador puppy! Apocryphal though this story may be – it’s made the rounds on the Web – it is nevertheless a brilliant example of Franking.)

 From the Groks. 

“Sergey Brin, Google’s co-founder, is planning a trip to outer space in 2011, according to a report in the New York Times. Space Adventures flies wealthy explorers on Russian Soyuz rockets to the International Space Station. The Virginia-based company plans to buy a Soyuz flight all its own in 2011, with the option of buying more.” – Search Engine Watch

Read Full Article About Google Browser  

“…Consider this: Since its inception, Firefox has pushed billions of search queries to Google, from which billions of dollars have been made. Not millions, billions…

….As companies go, Google’s not a particularly evil one. Supporting open source in so many aspects of its business is a wonderful, non-evil thing. However, continuing to support Firefox fully would mean further reliance on Mozilla’s not screwing up a good thing. That is, Google needs Mozilla to keep making the right decisions as the browser maker grows its business. On the other hand, this same growth gives Mozilla a reason to start requesting a larger piece of the pie – and with reason.

As Firefox continues to grow – its market share is around 20% worldwide – Google keeps getting a better deal. For merely a few million a month, Google’s market share in the search and advertising industries has the ability to grow leaps and bounds and generate a five- to ten-fold return on investment. A win for Firefox is a win for Google … until Mozilla gets greedy.

Google, always known for iterating slowly on most of its projects, has taken its time on GBrowser for a very good reason: it only has one chance to get it right. Failing to succeed in its browser move means rocky negotiations with a core partner, Mozilla, and could negatively impact its financials in a significant manner. A move into the browser market requires perfection, and GBrowser has undergone at least one substantial rewrite and many major user-interface iterations….

Conversion Optimization – Search Engine Marketing

This is a continuation of our series on conversion optimization. In this article we talk about search engine marketing.

Term Search Engine Marketing or SEM, covers two disciplines SEO and PPC. Both are ways to market your site on search engines.

Some definitions if you’re not already familiar.

• SEO
• PPC

The reason why we talk SEM first is because there has to be a healthy flow of traffic to your website. What good is a site no one visits? Search engines are ideal. They deliver visitors interested in your products / services, because visitors:

1. Got to a search engine. 2. Typed in keywords. 3. Clicked on your site.

So your company and your offer are very relevant to them, as opposed to banners, pop-up, pop-unders and other “push” online marketing methods.

Selecting between PPC and SEO is not hard. If you’re willing to pay for the traffic all the time and have resources for it, PPC is for you. If you want traffic, but for a onetime fee, SEO is the solution.

Search Engine Marketing is a vast industry. We won’t spend much time discussing it, because other have done it 1000 times before, and done it better. We’ll rather point to best resources.

You have 2 choices:

- Learn the stuff yourself.

- Hire a search marketing company.

You can also go for branding with social media and direct traffic building.

Learning Search Engine Marketing – PPC

It’s very easy to learn Pay Per Click basics. You select the keywords, put up a bid and search engines do the rest. Of course there are more advanced strategies, such as selection of longer keywords, headline testing, ad copy testing and 100.000+ keyword list strategies. Those are advances you will learn once you get into it. Search engines offer very intuitive platforms. All you need is to grasp the basics. As you go along, you’ll read more material, test more strategies and eventually become a pro at it.

3 Major PPC platforms:

• Google Adwords
• Yahoo Search Marketing
• Microsoft Adcenter

PPC tutorials from search engines:

• Google Adwords Learning Center
• Google Adwords Tips and Tricks

Google offers both training and PPC strategies in its learning center. Best of all resources.

• Yahoo Search Marketing Help
• Microsoft doesn’t offer much help, but its similar to other 2 networks.

This all you need to know about PPC to launch a campaign and drive traffic to your website

Here’s 2 more advanced techniques:

The Secret Of Large Term Lists (It’s All In The Bidding)

Computing Optimal Pay-Per-Click Bids In 19 Easy Steps

Learning Search Engine Marketing – SEO

SEO is too big to cover in one, two or 20 sittings. In fact, some pros made businesses by teaching search engine optimization. We’ll give you the resources, you do the rest.

SEO Articles to Read.

The Anatomy of a Large-Scale Hypertextual Web Search Engine – Larry Page and Sergei Brin, Google founders released a paper back in Stanford University, before Google wasn’t known beyond its walls.

• Beginner’s Guide to SEO – great article to get you started in search engine optimization
• Search Engine Ranking Factors – SEO professionals get down and share their opinions on what matters to search engines.
• Successful Site in 12 Months with Google Alone – Webmaster World member shares his experience on how to build a successful website.
• Rewriting the Beginner’s Guide – update to beginners guide on SEO.
• Sculpting Your PageRank For Maximum SEO Impact – use of the “nofollow” tag to sculp Google PageRank
• SEO Articles by Aaron Wall – number of articles by a search engine marketing expert Aaron Wall.

How Google crawls my site – How? Google answers.

How do you choose your URL file names? – want to change URL names but afraid of loosing rankings? Here’s a solution.

Link Building

• Link Value Factors – experts get together and share their insight on link building.
• Link Building Secrets Revealed by Top Linking Experts – link build tricks revealed by SEO experts in PDF file
• Advanced Link Building Strategies – …have attempted to list here many of the link building tactics used by the SEO community
• Experts – Link Love – blog on link building
• How Google, Yahoo & Ask.com Treat the No Follow Link Attribute – a “nofollow” is an attribute in a link which tells search engines not to follow the link. Some search engines adhere, some don’t. Article explains which ones exactly.

Paid SEO Resources

SEO Book – a site from a search engine marketing professional who wrote the best book on SEO – Aaron Wall. The book is no longer on sale and you need to become a member at $50 per month to get book content and much more.

SEO Moz – another website that offers vast SEO resources and training on all search engine marketing. Membership is $40 per month.

SEM Blogs

List of best blogs on search engine optimization.

SEOmoz

SEO Book

Weip.net

SEO by the SEA

Wolf-Howl

StuntDubl

Matt Cutts Blog

SearchRank Blog

Search Engine Optimization and Marketing Forums

Whenever you got a question about search engine optimization, best place to ask is on forums. Here’s a list of the best SEO forums.

• WebmasterWorld Forums
• Digital Point Forums
• Search Engine Watch Forums
• Cre8asite Forums

Search Marketing News

Search engine marketing is a dynamic business. A major shift in algorithms can cost you rankings, visitors and money. Keep an eye on the news. If anything big happens, everybody will talk.

Search Engine Watch – the oldest one, was founded by a search expert Danny Sullivan.

Search Engine Land – latest news in the industry. Run by Danny Sullivan

Search Engine RoundTable – coverage of SEO forums.

Hiring a Search Engine Marketing Company

There are many great companies that can take care of both PPC and SEO. You can try us, or use a search engine to find one.