Research Tools
Research Tools
This article is a part of conversion optimization series. Here you will find best keyword research tools on the web. Use them to do marketing research, PPC research and SEO research.
Google Keyword Tool – Use it for both SEO and marketing research.
- Wordtracker Keyword Research
Free – free service works for general SEO research, Wordtracker will produce 100 keywords per request. If you want to do marketing research, you need more data.
Subsciption Based – perfect if you want to examine search intent through long tail keyword analysis. There you can spot questions, concerns and more.
- Compete.com – Compete gets keyword data from Internet Service Providers and toolbars. You can run analysis on your competitors and see what keywords send referrals. You can also purchase keyword lists for B2B, Retail, Industrial, Financial, Travel, Real Estate, Law, Communications and other industries.
- AOL Keywords – Over 20 million leaked keywords from AOL search, powered by Google. AOL has around 5% search market share in US. You can find search history of AOL users and how they approached topic research.
- Hitwise – Competitive intelligence tool. Find out what organic and PPC keywords send most refferals to your competitors. Bid for and optimize for exact keywords. Starts at $500 per report.
- Google Trends – use this tool to spot seasonal and geographic search trends. See how press releases affect search volume.
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