Introducing Google Ad Planner
Google launched ad media buying software called Google Adplanner.
To make your life easier, we’re introducing Google Ad Planner, a research and media planning tool that connects advertisers and publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you’ve added to your media plan. – Google
Adplanner is rival to:
Considering Google’s immense online database it will offer some of the best ad planning services in the industry. For now Google Adplanner is limited to invitations only. You can apply over here.
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