Search Engine Optimization

Web Position helps to monitor search rankings on Google, Yahoo, MSN, Ask.com and other search engines. It provides a list of useful features and we’re going to review it in this article.

Reporter

First feature is called reporter. With reporter you specify search engines of your preference which include Google.com and all its regional versions, Yahoo.com and its regional versions, Ask.com, AOL, Lycos, Mamma and other search engines.

Then you specify keywords. The list can be as big as you like it. You can also import keywords from an .csv file.

Next step is “options”. There you set reporting settings, archive setting, email and exporting.

WebPositions takes some time and generates resutls.

• Summary - Provides overview of the metrics that affect site’s visibility.
• Visibility - Shows how many web pages from a web site are published by the leading search engines along with how many links from other sites are pointing at the home page of your site.
• Engine – Current rank, previous rank and change in a keyword’s position categorized by search engine.
• Keyword – Current rank, previous rank and change in a keyword’s position categorized by keyword for each selected search engine.
• Listings – Position of each keyword found, along with the actual listing text displayed in the search engine results page.
• Detail – Search engine listings for a keyword by search engine providing visibility into your position relative to the competition.
• Alert – Listings that have dropped in ranking since the last run of a mission.
• Trend – Changes in keyword position over time.
• Competitive – Keyword positions in relation to competing web sites.
• URL/Keyword Description – Position of each keyword for each keyword by URL for each search engine.
• Log and URL - Shows program statistics.

The feature may not be as useful to search engine optimization expert as it is for the clients. All this information can be checked manually. The advantages of Web Position are pretty graphs and an interface, which can be used in communication with clients. It looks organized, pretty and very professional, something CEOs and business owners appreciate.

Wordtracker Keywords

Refused to work in the trial version.

Page Critic

Page critic is uniform in set up to the Reporter, only this time, WebPosition checks your website for SEO quality. it produced this document with suggestions:

Our website ranks top on Google.ca, yet Page Critic offered advice to change keywords in more than 5 positions. WebPosition answers:

“Why does the Page Critic sometimes recommend changes to a page already ranking well?”

This is a common question particularly from users new to WebPosition Gold. The recommendations and suggestions given by WebPosition Gold’s Page Critic are based upon statistical AVERAGES of top ranking pages. Used effectively, these suggestions and tips can do wonders for a page’s position. But, the suggestions made by the software are far from being the only solution to a top ranking page.

Page critic will help beginner SEOs to rank better. Pros wouldn’t and I guess don’t trust the machine with SEO suggestions.

Page Builder

Page builder is a weird creature. It builds CSS less pages based on the keywords and text you enter during set up . The end result is a naked page, with nothing but a heading and text.

This can be achieved in any other WYSIWYG editor in seconds, yet web trends take some time. A worthless feature.

Submitter

Submitter gets your site submitted to search engines. Nothing fancy here, a free version is found here.

Scheduler

Set schedule for any of the tools mentioned above.

Meta Manager

Edit your meta data.

Link Defender

Link defender scans for broken link within a website. Nothing fancy. Scan link for free with Lunk Sleuth.

Summary

Web Position costs:

$389 for a Pro version and $149 for Standard.

Pro version offers:

• Insight into the highest-value keywords, your web site’s link popularity and search engine saturation
• Monitor your PPC (pay per click) keywords across more than 200 global and regional paid search engines
• Private label the reports so that you can use your company logo on the reports
• Track ranking information for an unlimited number of web sites and keywords – including your competitors!

We reviewed the basic version, which does not have those features. The only useful feature in the basic version is the “Reporter” which generates very detailed and visual reports – perfect for clients. Other features are unuseful.

Pro version looks a lot a better, so we encourage you to try it.