Search Engine Optimization

Conversion Optimization – Online Copywriting.

This is the forth part of the series focused on Online Copywriting.

The topic is broad and full of valuable advice. There are great many sources where you can learn online copywriting.

Why the need for online copywriting?

Text is the substance of a website. What’s a site without text? It’s like a car with no wheels. Text is the food of search engine spiders and it’s the food of your visitors.  What do visitors read when they come from search engines? Headline. Then the paragraph, and if you’re lucky – the entire page.

Text, or copywriting has the power to engage readers, inform them and move them closer to the purchase. Bad copy, or one that merely fills pages for search engine spiders – hurts sales more then you like to think it can.  Check landing page makeovers from Copyblogger

Like with search engine optimization, there are wealth of sources on online copywriting. Instead of reinventing it or being repetious, we will give you the best sources. You make of it what you can. The point is to arm you with all ingridients for a successful website.

Copywriting Resources:

Online Copywriting 101: The Ultimate Cheat Sheet – The Groks

Online Copywriting 101: The Ultimate Cheat Sheet — Part 2 – The Groks

Politics and the English Language – George Orwell

Writing for the Web – Useit.com

Books:

Make Your Words Sell

Persuasive Online Copywriting

Elements of Style

Don’t worry about keyword density. Write naturally, go back and plug keywords where they fit. If phrases don’t fit, change sentances, play with it. The point is to create natural reading.  Google is after links anyway, so 15 and 25 keywords per page wont make any difference.

Sources:

• International Center For Journalists
• CopyBlogger
• John’s Calrton Big Damn Blog
• Robust Writing

Forums:

Copywriters Board

Digital Point

Blogs:

• Copyblogger
• Write to Done
• The Copywriter Underground