Search Engine Optimization

Google keyword tool is finally showing numerical search volume data.

You can find search volume statistics in the Keyword Tool’s Approx Search Volume [Previous Month] and Approx Avg Search Volume columns. These statistics show the approximate number of search queries matching your keywords that were performed on Google and the search network. - Adwords Blog

The numerical data is not limited to Google domains and includes Google search partners – AOL, Alexa and Netscape.

You can see:

• Date range: The Approx Search Volume [Previous Month] column shows search volume statistics for the last calendar month. The Approx Avg Search Volume column shows average monthly search volume over a recent 12-month period.
• Search volume fluctuation: Web traffic is influenced by seasonality, current events, and a number of other factors. The level of search volume on your keywords, therefore, is constantly fluctuating.
• Account structure: You may want to create a new ad group around high-traffic keywords that you find particularly relevant. Closely target ad text and a specific landing page to the small, narrowly-focused set of similar keywords you’ve found through the Keyword Tool.

Google also released Google Ad Planner and New Google Trends with numerical statistics, showing previously mysterious data out in the open. As SE Roundtable put – makes all the sense in the world.

Official Announcement | Help from Google on New Features.

Open Search Volume Data – Move to Dominant Online Ad Platform.

Google is becoming a one stop platform for online marketers in all aspects: PPC, Contextual, Impression, TV and Intelligence. Adwords has Yahoo, Ask, AOL and others under its arm. Google also announced it will allow third party PPC platforms to Adwords network, both search and contextual, expanding its influence and making other platforms reliant on itself.

Google Ad Planner positioned Google as a marketing research platform, allowing marketers to plan campaigns and then launch them through Adwords and Double Click network.

New Google Trends is a move towards completive intelligence research (very raw now), allowing marketers to research competition and develop counteractive strategies.

Google is moving to TV media and aint nothing stopping it. New keyword search volume data and other tools, is a move to give marketers what they want – data, in return for more advertising. Give Google 10 years, it will be the biggest advertising platform in the world. Marketers want more accountability from TV, but cable got a good grip there, for now. It’s a matter of maturing to the point when accountability is a demand. Offering solutions earlier, with little demand, but potential for the big future, gives Google(also Microsoft) time to make mistakes and innovate, before the real game begins… and when it does they are a footstep ahead…

Link building is the most important part of SEO. With Google’s pagerank websites without links do not stand a slightest chance is search results.

Here’s a round up of link building tools.

10 link building tools:

Hub Finder

• allows you to grab the top ranked sites from Google or Yahoo! (requires Google’s API code to access Google)
• allows you to highlight each authority in the results to see what potential hub pages link at them.
• link research results CSV output
• allows you to set the number of matching domain names… this can be used to help filter noise or find the most important hubs.
• allows you to set the search depth… since Yahoo! places many of the best links near the top of the backlink list this can be used to help filter noise.
• optionally allows you to compare the backlinks for the top 10 ranked sites in Yahoo! for any term.
• does mix and match, allowing you to look at sites you entered, top ranked Yahoo! sites, or any mix of the two
• allows a forced inclusion feature. using this feature can require that a site links at a specific page or site and any other combination of related resources.
• lists how many hub pages were found out of the total number of sites analyzed.
• finds hub sites that may link to similar resources from slightly different pages. each link is marked with an X and links to the page the link is on.

Optilink

The premier Search Engine Optimization(SEO) tool in use by thousands of webmasters and professionals world-wide. OptiLink revolutionized the SEO technology by being the first, and still most complete, tool for analyzing the effect linking has on ranking. The company coined, and a multitude of users subsequently popularized, the term Link Reputation to describe the unique link measurement that OptiLink introduced. Optilink

Rusty Brick’s link analysis tool

This tool enables you to easy gather enough data to analyze a page’s link popularity. The Google Link Popularity Analysis Tool only looks at Google links and the pages associated with those links. The reports show PageRank data, internal and external link counts, anchor text weights, class C IP reporting and much more.

Touch Graph

Visualize relationships between web sties.

Back Link Analyzer Link Popularity Software (Beta)

Free link analyzer tool from SEO Book.

Backlink Analyzer is similar to Link Harvester, with the exception that it is downloadable software, and also does anchor text analysis. You can grab backlink data from Google, Yahoo!, or MSN. It analyzes / grabs anchor text, IP addresses, Alexa data, page title, number of links on page, and number of outbound links on a page. It basically is a big spreadsheet which makes it quick and easy to view linkage data for a particular site.

LinkExplore

Explore reciprocal link partners with over 10,000 websites. Note that Google does not place much value on generic reciprocal links. Aim for theme related quality sites.

SEO Elite

Hardcore hype filled marketing page. SEO Elite is similar to optilink, but also checks reciprocal link partners. – SEO book.

Link Harvester

• quickly find almost every single site linking into a domain or page.
• scrapes past the 1,000 search result limit by making domain filtering a snap.
• grabs number of pages indexed.
• grabs links to any page.
• grabs total inbound links, home page links, and deep link ratio.
• tool is fast and free. which is great considering all it does.
• grabs C block IP address information.
• tool provides links to Wayback Machine and WhoIs Source next to each domain.

Backlink Watch – watch for backlinks to any domain.

Arelis - another reciprocal link exchange tool.

Class C IP checker

This tools check for IP address of each domain. Google may not put as much weight on the links that come from the same domain.