Google Insights For Search Review of The Google Tool
“…we’re launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.” - Google Adwords Blog
Google Insight for Search is the addition to the growing set of Google market research tools which include New Google Trends and Google Ad Planner.
Google Insights Review
The neatest feature of Google insights is the ability to break down search trends by municipalities. A search for “mortgage” in the last 12 month in Canadian region gives the following chart:
Search volume looks more or less steady throughout the entire year, with a sharp decline in August. It also give information which regions in Canada were leaders in search for “mortgage”
We can do exact search but for Ontario only:
The graph looks almost exactly as the previous one, but look at that:
Google Search Insights gives data not only for cities, but for city municipalities. I would automatically assume that Toronto would have the highest search volume, but Google broke it down to more chunks with Scarborough (part of Toronto) as a leader.
Another neat feature is the “Rising Searches”. Those are the searches that experienced significant spike during selected time period (30 days, 90 days, year, 2 years, etc)
In Ontario “true north mortgage”, “canadian tire mortgage” and “rbc mortgage” experienced growth.
Google Insights lets marketers see growth in the last 30 days, which is a more precise way of spotting rising trends.
You can run analysis on any keyword of your choice (assuming it meets Google Insights minimum threshold). There are also industries to select such as Arts, Finance, Food, Beauty, etc, with many sub-sections.
Another neat feature is the .CVS download. Once finished with analysis – impornt interesting data as a spreadsheet.
Explore Google Insights into Search:
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