Microsoft Sees Powerset as a Part of The Plan To Compete with Google
About a month ago Microsoft purchased Powerset, a search engine company focused on deep understanding of searches and search intentions. “The Understanding Engine”.
It says that its technology reads and comprehends each word on a page. It looks at each sentence. It understand the words in each sentence and how they related to each other. It works out what that sentence really means, all the facts that are being presented. This means it knows what any page is really about. – Search Engine Land
Poweset planned on luring some wikipedia users and showing search ads along side, but has not gained much ground since it’s launch. There’s a lot of horse power under the hood, and if applied to the global web, it can set a search engine apart in the marketplace.
This was Microsoft’s bid when it purchased the company.
Powerset figures prominently in Microsoft’s search work. The start-up’s technology only made it as far as indexing and searching Wikipedia, but results, even from that relatively narrow domain, will be used to augment Microsoft’s search results, Nadella said. CNET
You can play around with Powerset or read a detailed review of all the cool features.
Microsoft, deadly serious about search, is willing to take all possible steps to gain market share currently dominated 60%+ by Google worldwide. By offering expanded wiki searches, and expanded search results, Microsoft hopes to lure in more users with high quality search experience, something that Google placed it’s bet on. This worked brilliantly for Google, but we have to remember that Google came at the perfect time for a search engine, when all other engines pretty much sucked. Today is different, and Google has one of strongest brands in the world, coupled with billions of cash.
Microsoft is up fighting a serious battle, it’s fun to watch.
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