Search Engine Optimization

Google Suggest Tool is now Default for Google Search:

Bad and Good

As users search, Google now gives high search volume terms suggestions. Instead of typing in their own phrases, extremely lazy users will trust Google to do the job. This will send more traffic to websites that rank for competitive keywords, but can harm less competitive phrases which aren’t qualified for Google Suggest Feature.

I don’t think it will hurt long tail search, since its very deliberate, but rather impact 1-3 phrases, making search more uniform.

This is also a way for Google to up it’s quality. By routing people to the keywords of its preference Google can ensure that searches get only high quality results.

Google can also (if not already, which is likely) incorporate algorithm which shows keyword suggestion with highest Ad price or Quality Score, making extra buck on suggested key-phrases. My guess would be that Google places emphasis is on Ad Quality rather than price, knowing its child like care about users. More ads shown, more targeted clicks.

Google is a cold search killer machine. It’s like a trained special operations agent, dressed as an easter bunny. Puffy on the outside, but competition killer on the inside. Microsoft has no chances.

Google Improves Adwords Quality Score

• Quality Score will now be more accurate because it will be calculated at the time of each search query
• Keywords will no longer be marked ‘inactive for search’
• ‘First page bid’ will replace ‘minimum bid’ in your account

Most importantly, we are replacing our static per-keyword Quality Scores with a system that will evaluate an ad’s quality each time it matches a search query. This way, AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed. Your ads will be more likely to show when they’re relevant and less likely to show when they’re not. This means that Google users are apt to see better ads while you, as an advertiser, should receive leads which are more highly qualified.

The new per-query evaluation of Quality Score affects you in that keywords will no longer appear as ‘inactive for search‘ in your account. Instead, all keywords will have the chance to show ads on Google web search and the search network (unless you’ve paused or deleted them). Keep in mind, however, that keywords previously marked ‘inactive for search’ are not likely to accrue a great deal of traffic following this change. This is because their combined per-query Quality Score and bid probably isn’t high enough to gain competitive placement. - Google

The “Perfect Ad” and Revenues

Instead of static quality score, Google Adwords now calculates quality score dynamically based on location, specific query and “other factors”.

This goes in line with Sergei’s strategy for “The Perfect Ad”.

On top of dynamic quality score, all “inactive for search” keywords will now be activated. If you have low converting keywords as inactive – go through the ad groups.

The development is also good for Google shares. More active keywords means more revenue and stable or even rising stock.