Search Engine Optimization

Microsoft Top Display Advertiser for June 2008

Comscore release their monthly stats and Microsoft is leading in display advertising field.

Microsoft is ahead of Google in display, which was the primary reason Google acquired Double Click. Display advertisements deliver poor conversion rate, but are used for branding.

Microsoft Buys Shopping Search Engine

Microsoft (MSFT.O: Quote) has agreed to buy Greenfield Online (SRVY.O: Quote), owner of European price comparison website ciao.com, for about $486 million to boost its Internet search and e-commerce business in Europe.

Another coordinated buy by Microsoft in the battle against Google for advertising dollars.

Shopping search engine are extremely popular in online retail field. Here’s a list of other shopping search engines.

• Price Grabber
• Shopping.com
• Deal Time
• Yahoo Shopping
• Biz Rate
• Shopzilla
• Price Runner
• NextTag
• Shop.com
• Kelkoo
• My Simon
• Smaller Product Search Engines.

  http://www.pricescan.com/

  http://www.epubliceye.com/

  http://www.pricingcentral.com/

  http://www.sortprice.com/

  http://www1.bottomdollar.com/

Mozilla and Google Extend the Deal

Mozilla extended Google search deal until 2011 according to TechCrunch. Original deal was $57 mil and it’s not clear if Mozilla got more from Google.

I have a feeling that Google owns Firefox, but here’s what they have to say:

“We develop our product and technical direction as part of an open process unrelated to the search relationship with Google. We talk to Google about the parts of the product that offer Google services (i.e., the Firefox Start Page) and the services they provide, like anti-phishing. Otherwise Google does not have any special relationship to Mozilla project activities.”

So Google simply bought the homepage, search box and address search box(try to search from the address bar). The rest of Mozilla is still independent.

Google and Yahoo Deal to Start in October

Google and Yahoo advertising deal will start in October according to Bloomberg. Google is still persuading the government, but the deal will go through.

Read more about Google-Yahoo search ad agreement.