Search Engine Optimization

Oakville SEO Services and Search Engine Marketing Consulting

Oakville search engine optimization is perfect for business people with open minds, looking for competitive edge and new growth strategy. It fits naturally with businesses that have physical presence in Oakville such as an office, store or warehouse.

Oakville SEO is a method of attracting visitors from search engines to a website, where website serves as a lead generator, but final sale takes place in person or over the phone.

Let’s take Kate, a mortgage broker in Oakville as an example. Kates business and living depends on new customers. She needs a flow of new home buyers who need a mortgage to get her commissions. For the most part Kate relies on good word of mouth from her happy clients and some mail marketing, but wants expand and take her Oakville brokerage business to the next level. To do that, she needs more customers and more profits. She starts researching opportunities and quickly learns that to get more customers she needs to market herself better.

With her budget, TV is out of the question due to high costs. Since she works in Oakville exclusively, she needs to market only in that region. Some options Kate has:

• Purchase billboards (highway signs, subway, bus stops)
• Send direct mail
• Purchase Radio ads on local stations
• Hire marketing agency for more ideas

Kate reseaches more and finds that none of the options above guarantee success. Let’s review each one of them step by step:

Billboards (example of a billboard).

Positives – reach large number of people

Negatives – Expensive. There’s no guarantee people who see the ad will be interested in her services. Poor return rate.

Direct Mail – is the delivery of advertising material to recipients of postal mail.

Positives – reach large number of people. Relatively cheap.

Negatives – people rarely read ads in the mail. Majority throw out the package without looking at first sign of advertisements. Poor return rate.

Radio Ads

Positives – reach large number of people, usually in their car. Quite affordable and can provide a healthy return with the right message, at the right station, during specific hours and days.

Negatives – people neglect “sales pitch” and usually tune out of radio ads.

Marketing agency

Positives – brainstorm new ideas. Create better messages than you would’ve done on your own. Find new marketing channels.

Negatives – good agencies are pricey and are located in big cities.

Kate also has a website and learns about Oakville search engine optimization.

Search Engine Optimization

As you seen above, Billboards, Direct Mail and Radio Ads interrupt people. Those types of advertisements intrude people and offer them something they didn’t ask for. This is known as “push advertising”.

For example, when you listen to radio, commercials interrupt whatever you’re listening to in order to sell. You were not asked whether you want to hear the ad. It was pushed at you.

There’s another way to advertise, known as pull advertising. With “pull advertising” you as a customer, permit the advertisement.

For example, search engine optimization. When you search using keywords on search engines, you see search results. Those results are websites that search engines determined are relevant to the search query.

For a moment, Imagine that you want to buy a house and need a mortgage in Oakville. You want to get lower interest rates than those offered by banks, so you go to Google and search using keywords “Oakville mortgage” or “mortgage broker in Oakville”.

At this point, you are very interested in the search results and websites that Google gives, because it is your intention to find a mortgage broker in Oakville. After viewing several websites and learning about each company, you will go ahead and call several brokers to learn more and eventually select one, giving that broker your business.

This is how “pull advertising” works. Instead of interrupting people like TV and Radio ads, as a business you only communicate with people who are genuinely interested.

As for Kate who wants to expand, Oakville SEO will drive qualified customers to her website from search engines. Customers who made up their mind to look for a mortgage broker and who want to do business.

This is what Oakville search engine optimization can do for you. Attract customers who are genuinely interested, without wasting money on people who could not care less. When was the last time you cared about a radio ad, TV ad, billboard or direct mail? Just as you, people don’t like to be sold. Oakville SEO doesn’t sell people, it attracts customers who are already sold.

Learn more about search engine optimization marketing.