Search Engine Optimization

Frustrated with limited link data provided by search engines, SEO Moz Rand Fishkin took matters into his own hands. He and his team developed their own Moz-web-crawler, bought some storage servers, and built an index of ~30 billions webpages.

• The end result is called LINKSCAPE.

Linkscape is a new killer link analysis SEO tool. On top of showing links that may be hidden by Yahoo and Google, Linkscape uses page rank and trust rank algorithms to determine approximate ranking value of those links.

Linkscape Measurements

mozRank™-   The raw link popularity of a URL or domain based on analysis of the links pointing to it (similar to global link popularity metrics used by the engines)

mozTrust™ - An estimation of how trustworthy a URL or domain is in the eyes of the search engines based on the quality and quantity of trusted links pointing to it.

The above algorithms are basically copies of Page Rank and trust algorithms used by Google. Trust algorithms include Trust Rank, Hilltop and a number of other more recent algos.

Linkscape gives a computed score for both measurements on a scale of 1 to 10, with 10 being the best score.

You can use Linkscape tool to run analysis on any website of your choice, but link results are limited to 2500.

And! ….there’s another a more important feature here…

Anchor Text Analysis

SEO moz has keys to the best SEO intelligence in the world. Those bastards know links and anchor text of all links pointing to any website (at least to sites that matter) on the web. They know trust links, anchor text of those links and can explore actual pages to see positioning and text surrounding the links!

Cost

It costs around $800 per year to use this tool. If you can allocate part of the budget for this tool – do it. It’s a killer machine and a possible game changer. I am personally jealous of Rand!