Search Engine Optimization

Wall street released a new article with a provocative headline “Extinction Threatens Yellow-Pages Publishers”

The yellow-pages industry is running out of lifelines. In recent years, as its customers migrated to the Web — flocking to sites like Google — the telephone-directory business followed, hoping the Internet would be its salvation. But that strategy hasn’t panned out. Now, the economic downturn is sending the already ailing business into a tailspin. The audience for online yellow pages remains relatively small, and traffic growth is slowing. So many directory services are vying for the ad dollars of local businesses that no single site has an authoritative roster. Meanwhile, ad dollars are drying up as small businesses — the industry’s bread and butter — find it harder to pay bills or have cut their spending sharply.

Google is consolidating local markets Blitzkrieg style - calculated, sure, fast and hard to stop. As yellow pages decline due to mass migration of users online, Google is putting more salt on the wounds by heavily investing in local technologies and promoting them for all local queries. Google is the new yellow pages and small businesses need to adapt to the new game.

With Decline of Yellow Pages Costs Can Go Up

If you’re a small business owner, your costs may go up as yellow pages fade off and users switch to search engines. This however depends on your niche. Let’s do some calculations. As an example lets take a lawyer in Montreal and a carpenter in Toronto. Their yellow page listings will range between $50 - $300 depending on features, city, average category rate, etc. Lets say they will pay an average $180 per month

Google Adwords Alternative and SEO

Google traffic estimator gives around $6 - $10 for “montreal lawyer” per day and with $2.44 - $3.58 CPC and $1 - $2 per day for “toronto carpenter” with $1.39 - $1.79 CPC.

Not bad. If calculated monthly, lawyer in Montreal will spend around $300 per month on Adword clicks and Toronto carpenter around $60 - $150. Costs will go up as competition enters the game.

Small businesses will have to make additional investments in website development, which is few thousand dollars. Those who want to gain ranking on search engines will also have to spend $3000+ on search engine optimization so a total adds up to around ~$5000 in website investment to successfully enter online game.

Check out our search engine optimization services and learn how we can help your business flourish in the new online era.

Microsoft is doing what it does best - buying out the market share. After 6 failed attempts at luring in people with prizes, Microsoft is trying for the 7th time. In this round you can win:

• (2) 2009 Mitsubishi Lancer SE, value of $21,493
• (1) $10,000 cash
• (1) Two Raptors 09-10 Season Tickets, value of $8,000
• (5) Entertainment Centre, value of $5,330
• (1) Raptors VIP Package, value of $5,000
• (15) HP Pavilion 15.4″ Laptop, value of $800
• (43) Xbox 360, value of $300
• (43) 80GB Zune, value of $230
• (400) Ticketmaster $100 Gift Card
• (15) Raptors signed basketballs, value of $100
• (15) Raptors signed jerseys, value of $100
• (947) Ticketmaster $50 Gift Card

You have to be Canadian resident to participate.

Microsoft is offering half backed donuts with a chance to win a free coffee.

At the moment Live Search sucks on many fronts. Competitive queries like “mortgage broker + city” “celebrity” etc, return pretty relevant result, but when you get to long tail search Microsoft simply does not deliver. Among search results you can often find spam pages, with 0 content.

Merge Development with Marketing

My guess is Microsoft got the old style structure - marketing in one room, developers in another, with little communication in between. Developers do their job making search better, marketers attract traffic. The problem occurs when you market a half backed donut - those who try it are not going to be overly impressed, even if you give them a chance to win a free coffee while they’re choking on the donut.

Google on the other hand has (unconciously?) built marketing in their product development. The products are often plain good and market themselves (analytics, docs, gmail, maps, books search etc) without the need to lure in visitors with prizes. When someone uses their product, they want to tell their friends, because in many cases its plain good.

I think with the amount of cash Microsoft has they ought recruit 100 brightest young minds they can get their hands on, and task them with development of algorithms, tools and user perks. All the budget spent of prices can easily give at least one yearly salary to a smart engineer. Though results are not as quick, eventually there will be a better pay off. (there are no results with cash back at the moment anyway).

Google released new feature called Search Wiki, which lets users move search results, delete search results, comment, and rate. The feature is now default for all users with Google account and currently there is no way to opt out.

You can read detailed reviews of Search wiki here:

• Q&A With Google On SearchWiki (Don’t Expect An Opt-Out Soon)
• Google SearchWiki 101: An Illustrated Guide
• Google’s SearchWiki Struggling Through Its First Week
• Win A New Car! Live Search Offers Canadian Searchers Prizes With “Big Ticket Search”

Where Did Search Wiki Come From?

The original project goes back to Google Labs, where Google experimented with “Digg” style search results.The project was at least 5 months in testing when Wikipedia’s “Wikia search” rolled out, with all the features Google is offering with their upgrade. Wikia Search did not get any real market share, but their idea of editable search results was apparently something that Google saw as a form of threat.

Though there’s no way to prove that Google was motivated by Wikipedia to roll out its own version of Search Wiki, I believe it had some influence, along with social media . The Diggs, Reddits, Sphinns and alike have been quite successful, so it makes sense to try this on the massive scale in search. Plus the benefits of success are worth the try.

SEO Impacts

• As you move pages up and down, Google shows how many people deleted the page, moved it up, moved it down, and commented on results. Over months, assuming percentage of people vote, Google can use this data in relevancy computation and partially rearrange default search results.
• Personalized search + vote = more power? Google knows our interests very well, especially if you use more than Google search (reader, gmail, etc). If it possible for Google to count votes for pages related to their interested more than those of user who does not have any search history on the topic?
• Reviews - according to “local search ranking factors” article, reviews play a big role in local rankings for local queries like hotels, restaurants and travel. Is it possible for a site with more reviews to be valued more than those without?
• If the feature is to stick, and actually find wide spread usage (we can’t guess), user experience will play bigger role in search engine optimization. Sites with killer content (tech crunch, search engine land) high usability and with optimized user flow will win, because they will be able to retain users, solve their problem, inform, teach and help them accomplish their task.

The Negatives

• The big downside is that many people unfamiliar with this feature will simply play around deleting results, moving them up/down, creating some noise. Google most likely considered this and may not count 10 first votes from a new user (wild guess, but makes sense to me)
• SPAM - how long before auto bots start creating Google accounts (capcha can be easily passed), and moving results, commenting, adding pages and just spamming search results? Spammers are very innovative, so expect to see some fun technologies develop in the next few months that take advantage of Search Wiki.

read part 1 | part 2

Money Per Capita

Another key concept to understand is money per capita.

The more money there are in circulation the more money there are per person. This doesn’t mean that everyone has equal amount of money, but this is rather a statistic which shows how much each person could have if the money were distributed equally.

For example if there is a $1000 dollar per 1000 people in circulation, than there’s $1 per each person or $1 per capita. When there’s 1000 people and $2000 in circulation, there’s $2 dollars per capita. When there’s $3000 in circulation there’s $3 per capita.

On the contrary, when there’s 1000 people and there’s only $500 in circulation, there’s only 50 cents per person.

So as the money supply is retracted by limiting number of credits central bank gives out, it in effect it decreases amount of money per person. This results in scarcity of money, less credit and worse economic conditions.

This is precisely what central banks accomplish when they decrease money supply. Worse economic conditions. And what happens when bad economic conditions occur? Bankruptcies, corporations going out of business, production at halt and farmers with unsold goods and defaulted mortgages.

Why central banks would want to create that? This the topic of discussion in the next section.

Why Central Banks Want to Create Depression

As the money supply is retracted, there’s less money per person, meaning each individual can spend less. As each individual can spend less, businesses see their profits decline, because they rely on individuals (and corporations) for profits.

As business profits decline stock value goes down and businesses are forced to rely on reserves. As reserves run out, businesses file bankruptcy… What happens when businesses files a bankruptcy?

They are either sold off by PARTs OR are purchased in entirety for pennies.

This is the key. As corporations and businesses go bust, they either sell off for LOW share value to avoid bankruptcy, or sell for pennies after the bankruptcy.

This is where the dominant bankers come in. Since they create the money, they purchase off those businesses for pennies (directly or through agents) and end up owing land, natural resources, factories. They end up owing REAL valuable resources.

Remember in the preceding chapter we described how monetary systems come and go away, but the physical assets stay? To refresh your mind:

Money systems go away, but physical goods stay. 800 years BC gold was valuable in Roman Empire. Today, gold is valuable. Take roman currency from 800 BC and use it today, what’s it worth? What Can you do with it? Nothing.

Take deuche marks from 80 years ago and try to do anything with those marks today. What can you do? Nothing. Take a piece of land purchased 80 years ago in Germany, by deutsche marks, what can you do with that piece of land today? Sell it, rent it or use for it production, converting that land into other form of value.

Money are only systems which come and go. It’s far more beneficial to own physical assets than money, because assets can be converted into some form of money anytime, everywhere. Value of the those assets fluctuates in relation to a monetary system, but it never seizes to exist. Look at assets as energy that cannot disappear (like any other form of energy), but can only be transformed into something else. Look at money as void, with no energy value, which can appear or go away.

Central banks cause depression for the purpose of consolidation of REAL wealth, which are physical goods, and assets. By engineering the depression, farmers, small business owners, house owners and corporations are forced to sell of themselves or their assets like land, resources, factories, mills, etc for pennies.

They are FORCED to do it, because they would not do it if the economic condition stayed stable. By FORCING sale of REAL assets through economic collapse, bankers buy those assets and consolidate land ownership, business ownership and resource ownership throughout the world.

What happens when they consolidate more and more into fewer hands?…

Make no mistake, the goal is control, it’s a conquest, but its a conquest of a different form, it’s a new strategy.

To finish this article, here’s the quote from Tomas Jefferson (one of the founding fathers of US)

If the American People ever allow the banks to control the issuance of their currency, first by inflation and then by deflation, the banks and corporations that will grow up around them will deprive the people of all property until their children wake up homeless on the continent their fathers occupied. The issuing power of money should be taken from the bankers and restored to Congress and the people to whom it belongs. I sincerely believe the banking institutions having the issuing power of money are more dangerous to liberty than standing armies.

part 1 | part 2 

How Money is Created and Who Controls Money

Read chapter 1 to understand this article better.

• part 1
• part 3

Paragraphs below should be eye openers. Also check out further links for more info at the end of this chapter.

In the previous chapter we explored that money is a commodity that everyone needs, and that money is whatever we agree it to be. We also learned that money can loose value and disappear completely, while assets like land, gold and natural resources carry on their value through centuries and will always have value.

Let’s see how our money is created.

Worldwide monetary system works on the basis of Fractional Reserve Banking.

Fractional Reserve Banking is 100% legal:

• Banks can lend 10 times as much money as they have on reserve.
• Banks can charge interest rate on the money they lend.

If you put $1000 into a bank, BY LAW that bank can lend out $10,000 and charge interest on top of it.

Pay attention and read above sentence 3 more times. Your mind should be shocked in disbelief.

Let it settle for a minute and continue reading. After you finish reading this article research fractional reserve banking for more proof and facts.

BY LAW banks can lend out 10 times money than they have on reserve. When you go to get a mortgage for $100,000, all bank has to have on reserve is $10,000. BY LAW it can create $100,000 from only $10,000 and:

• charge you interest on entire $100,000
• demand payout of entire $100,000 (keep in mind it only had $10,000 originally and created other $90,000 out of nothing)

In essence all the bank did was type in numbers into the system, create $90,000 profit for itself and charge you interest on top! All this made from just $10,000 of banks reserves.

This is how banks operate around the world, and this is why bank buildings are the tallest. In a sense, banks can legally counterfeit money and create money out of thin air. The return on investment from each loan is 90% + interest.

The 1/10 rule is for US and Canada. In some countries banks are permitted to lend 13 - 20 times the amount of money they have on reserve.

Fractional Reserve Banking | Money as Debt | The Money Masters

Another KEY concept to understand is how reserves work.

Banks MUST have 10% of their loans on deposit and cannot loan more. If a bank had $1000 dollars on reserve and lend out $10,000 permitted by law, it has to wait until loan is repaid, or more capital is gained with more deposits.

This is KEY to understanding how central banks control regional banks, because central banks are the ones who control reserve supply. Central banks are the entities that give other banks the RESERVES from which smaller banks can create ten times more money.

For example, when central bank like Federal Reserve gives X bank $1000 (not necessarily dollars, but special bank credits), X bank can loan out $10,000.

When Federal Reserve, retracts those $1000 from X bank, X bank has to take back $10,000 it lended (because reserves went down, and by law it cannot exceed 1/10 ratio). To get back the $10,000 X bank has to call in loans and tighten lending criteria to prevent further lending.

So to simplify:

To increase money supply all central banks have to do:

• Put “credits” on deposits to other banks, equivalent in value to a specific sum of money.
• Banks can then lend 10 times more money based on the amount of the credit, as a result increasing money supply in the economy.

To decrease money supply central bank has to:

• take away those “credits” from deposit
• as a result banks are forced to tighten lending and call in loans

And here’s the KEY - credits are based on nothing and are created out of thin air at Federal Reserve discretion. Federal reserve decides when to give “credits” and when to take them away.

To put it in plain words, Federal Reserve decides how much money there is going to be in an economy. If it wants to create a recession all it has to do is contract money supply. It it wants to create better financial conditions all it has to do is put “credits” on the account of other banks and those banks can lend more money.

Above is the oversimplified explanation of the system. You can read detailed explanation below.

First, what are bonds?

Bonds are promises to pay, bonds are not money, but papers which says “I Promise to Pay”. People buy bonds to get a secure rate of interest. At the end of the term of the bond, government repays the bond, plus interest, and the bond is destroyed.

Here’s the Fed money making process.

1. The federal open market committee approves the purchase of US bonds on the open market.
2. Bonds are purchased by the fed from whoever is offering them for sale in the open market
3. Fed pays for the bonds with electronic credits to the sellers bank, those credits are based on nothing. The fed just creates the credits.
4. The banks use these deposits as reserves. They can loan 10 times the amount of their reserves to new borrowers, all at interest.

In this way a fed purchase of 1 millions worth of bonds, gets turned into over 10 million dollars in bank accounts. The fed in effect creates 10% of this new money and the banks create the other 90%.

To contract the 90% of created money fed simply has to reverse the steps.

The fed sells bonds to the public and the money flows out of the purchasers local bank. Loans must be reduced by 10 times the amount of the sale. So a fed sale of a million dollars in bonds results in 10 million dollars less money in the economy.

This delegates to the bankers the power to create 90% of the money supply based on only fractional reserves, which are created out of thin air and loaned out at interest.

continue reading

Source: The Money Masters.

Part 1 | Part 3

Facing A Depression?

It’s impossible to ingnore the signs at this point, even search engine land did 2 wonderful posts on the topic.

• Wall Street Meltdown: 11 Ways It Affects Digital Marketers
• Wall Street Meltdown and the 2009 Digital Marketing Outlook (Part 2)

I do not match their knowledge of the industry at this point and could not write a better article. On the other hand I think I can contribute to the general knowledge of the public, by takling a hard question: Why are we headed for depression? What’s the Cause, and most importantly, Que Bono - Who Benefits?

This is a 3rd article.

• part 2
• part 3

The Signs

• General Motors has confirmed that “it could run out of cash within a few months, which could prompt one of the biggest bankruptcy filings in U.S. history”. (USNews.com, November 11, 2008)) In turn this would backlash on a string of related industries. Estimates of job losses in the US auto industry range from 30,000 to as much as 100,000.(Ibid).
• the share prices of JC Penney and Nordstrom department store chains have collapsed.
• Circuit City Stores Inc. filed for Chapter 11 protection.
• shares of Best Buy, the electronics retail chain, have plunged.
• The Vodafone Group PLC, the world’s biggest mobile phone company not to mention InterContinental Hotels PLC are in difficulty, following the collapse of stock values. (AP, Nov 12, 2008).
• Worldwide, over two dozen airlines have gone under in 2008, adding to a string of airline bankruptcies in the course of the last five years. (Aviation and Aerospace News, 30 October 2008).
• Denmark’s Second commercial airline Stirling has declared bankruptcy.
• In the US, a growing list of real estate companies have already filed for bankruptcy protection.
• US factory orders have declined dramatically. Research firm Autodata reported in October that “sales of cars and light trucks in September had declined 27 percent compared with a year earlier.”(Washington Post, October 3, 2008)
• 240,000 jobs were lost during the month of October alone
• 127,000 in August and 284,000 in September, as revised.
• employment has fallen by 1.2 million in the first 10 months of 2008
• over half of the decrease has occurred in the past 3 months.
• Among the unemployed, the number of persons who lost their job and did not expect to be recalled to work rose by 615,000 to 4.4 million in October. Over the past 12 months, the size of this group has increased by 1.7 million.” (Bureau of Labor Statistics, November, 2008)
• A recent British report points to the potential plight of mass unemployment in North Eastern England. In Germany, a report published in October, suggests that 10-15% of all automotive jobs in Germany could be lost.
• Job cuts have also been announced at General Motors and Nissan-Renault plants in Spain.
• Sales of new cars in Spain plummeted by 40 percent in October in relation to sales in the same month last year.

Source, GlobalResearch.ca

The Cause Of Our Modern Recession

Why is this happening? Is this only a beginning? Are we facing a depression worse than the Great Depression of the 1930s?

To answer these questions, we have to go to the root of the cause and answer the questions:

• What is Money
• Why we have money systems
• What is Money Per Capita
• Who benefits from depression and why.

What is Money?

Money is simply - whatever we agree it to be. If a million people agree to assign values to stones, and then exchange those stones for goods, stones become the money, because a million people agree to use it.

Fiat currency, the currency used throughout the world, is a currency which is not backed up by anything. In another words, when you hold a 100 dollar bill, there’s no gold, or other physical valuable in the bank to back up the value of that bill. It simply says 100 dollars, and everyone agrees that the purchase power of that bill is worth a 100 “units”.

It’s a equivalent to 3 kids taking a piece of paper, writing a 100 on it, and then agreeing that this paper now equals to 100 units of purchasing power. They then take another peice of paper, write 20 on it and agree that it equals to 20 units of purchasing power. The kids may then trade candy with those imaginary money, for as long as they agree that its a valid form of money and that each bill represents a certain number of “purchasing units”.

England used “tally sticks” for around 400 years, which were nothing but wooden sticks, which all people agreed to use as money.

Money is something we all agree on and it can be anything we agree on.

Why We Have Money Systems?

The purpose of money is simple - it’s the means of transfer of goods and services. Without money, it’s hard to trade goods because it’s hard to agree on value of the goods. Money create a convenient system which sets values on goods and also simplifies exchange.

Money is also a commodity that everyone needs. WE ALL NEED MONEY, because we want to be able to buy food and other products. But don’t forget that money is only what we agree on, so if we agreed sticks to be money, we just as well could purchase cars, food and other products with sticks.

Money is commodity that everyone needs, because simply - its useful!

The real wealth on the other hand is - physical goods. Money systems go away, but physical goods stay.

800 years BC gold was valuable in Roman Empire. Today, gold is valuable. Take roman currency from 800 BC and use it today, what’s it worth? What Can you do with it? Nothing.

Take deutsche marks from 80 years ago and try to do anything with those marks today. What can you do? Nothing. Take a piece of land purchased 80 years ago in Germany, by deutsche marks, what can you do with that peice of land today? Sell it, rent it or use for it production, converting that land into other form of value.

Psysical assets KEEP their value through ages, while money lose value and go away.

Money are only systems which come and go. It’s far more beneficial to own physical assets than money, because assets can be converted into some form of money anytime, everywhere. Value of the those assets fluctuates in relation to a monetary system, but it never seizes to exist. Look at assets as energy that cannot disappear (like any other form of energy), but can only be transformed into something else. Look at money as void, with no energy value, which can appear or go away.

Understanding this is KEY to understanding the cause of this recession and possibly depression. Keep that in mind.

continue reading second part

Yahoo search marketing is a Yahoo pay per click platform. It distributes advertisements on Yahoo search results and on Yahoo contextual network. It’s contextual network is considerably smaller than Google and is very irrelevant.

Yahoo Search Marketing

Brief History

Yahoo search engine marketing was originally Overture. Overture was the company that invented pay per click and it supplied AOL, Yahoo and other search engines with advertisements. Google borrowed Overture’s advertising model and came up with Google Adwords. Yahoo realized it had to compete with Google on PPC market and purchased Overture along with a number of smaller search engines, renaming Overture to Yahoo Search Marketing.

Today Yahoo has Panama platform, which is a competitor to Adwords.

Yahoo Search Marketing and its Competitors

Yahoo biggest competitors are Google Adwords and Microsoft Adcenter. Yahoo search marketing holds second place after Google Adwords.

It’s been calculated (can’t find the link) that YSM bids are approximately 2 times cheaper than Google adwords. As an example, it’s 2 times cheaper to bid “mortgage” on Yahoo then on Google. This is due to Google’s larger market share and statistically better conversion rates.

Yahoo search marketing is leading over Microsoft’s Adcenter which is lacking market share and advertisers.

Yahoo Search Marketing Costs

Minimum deposit is $50. Yahoo platform uses bid model, so costs depend on your industry. The more competitive it is, the more it costs to advertise per click.

Using Yahoo.

If you’re new to search engine marketing and don’t have a large budget, do not bother with Yahoo Search Marketing, but rather focus on Google Adwords. Google reach is much higher than Yahoo, and has better conversion rates.

Once you’re comfortable with Adwords, try Yahoo and then Microsoft.

Here you can find best websites to get search engine marketing news:

• Search Engine Land - Run by Danny Sullivan Search Engine Land became a leader in search engine marketing news. Though Search Engine Watch (which was originally founder by Danny) ranks above on Google, Search Engine Land has taken the title of a leader in terms of news, depth and quality. It has leading contributors like Greg Sterling, Barry Schwartz, Jim Boykins and more. The site itself covers over 100 sections - all search and search engine marketing related. Barry does daily “Search Cap” updates, where you can find over 50 links to most important stories of the day. It’s usually all you need to know.
• Search Engine Roundtable - forums are a big part of search engine optimization. SEOs gather on forums to keep each other updated, to share techniques and to rant about developments. Each SEO devotes some time of their day to forums in order to stay sharp. Search engine roundtable does a summary of forum posts and highlights most important discussions of the day.
• Search Engine Watch - this is another good source of search related news. Originally founded by pundit Danny Sullivan Search Engine Watch continues to deliver search related and internet industry news. The co-network of search engine watch is Clickz, which focuses on internet marketing as whole as a opposed to search engine marketing alone.
• Google News - I tend to find more industry related news on Google News. Though above sites cover all possible search related news, sometimes they miss more strategic and more “global stories” that are important to know in order to keep track of Google - Yahoo - Microsoft battle.

Above websites are more then enough to keep track of all search engine marketing news. The mistake I made when i just entered into SEM arena was to follow countless blogs, without any real purpose. As a result I wasted many hours that could be put towards something more useful.

Leading search engine engine rankings is a solid proof of professional SEO company:

• #1 on Google.ca for seo out of 257,000,000 results
• #1 on Google.ca for SEO Services out of 8,470,000 results
• #1 on Google.ca for Search Engine Optimization out of 24,300,000 results
• #1 on Google.ca for SEO Expert out of 1,690,000 results Authoritative Site
• #1 on Google.ca for Montreal SEO out of 724,000 results Authoritative Site
• #1 on Google.ca for Montreal SEO Firm out of 202,000 results Authoritative Site
• #1 on Google.ca for Search Engine Marketing out of 93,900,000 results
• #1 on Google.ca for Search Engine Optimization Company out of 50,200,000 results
• #2 on Google.ca for Search Engine Marketing Company out of 64,600,000 results
• #3 on Google.ca for SEO Company out of 1,480,000 results

Professional Search Engine Optimization in Summary

Professional SEO consists of several stages. We summarize pros and cons here, but if you want to you can explore each stage in detail:

Local Search Engine Optimization | Website & Competition Analysis | Keyword Research | Content Enhancement Services | Website Architecture Optimization | Link Enhancement Services | SEO Consulting Services

It takes at least 3 months to see results. Professional SEO company does not bring instantaneous results. Minimum time frame is 3 months, but it can span for as long as 6 months or more. Initially we go for less competitive keywords. Once spots for less competitive keywords are attained, you move closer to top rankings for more competitive keywords.

Why does it take so long to attain rankings? - Google has incorporated “trust algorithms”. The threshold for trust algorithms is several months. What Google essentially wants to know - can your site be trusted for us to show it in top search results? Of course your answer is YES, but Google has no way of knowing, but to figure out algorithmically. Wait period is several months. If a professional SEO company sells you anything less - run away, it’s not real.

Professional SEO Costs

Costs start at $5000. As one of top line professional SEO companies in Canada we are able to command a higher price then our competitors, but the price is well justified with your bottom line results. As a matter of fact all our clients are very happy and richer. You can get in touch with them.

Costs cover optimization of your website and first page placement for your keywords. We do not guarantee first spot, since it’s a risky path, but many of our clients are holding first spots.

The approach to partnership is rather personal. For the most part our clientele are private businesses, so if you’re a private business you’ll find a lot of commonalities with Mike, who is the main SEO. There’s no “corporate veil” and you can reach everyone directly by cell phone. Be prepared for some friendly jokes. We also send updates to your inbox in regards to progress.

Professional SEO company - SEO Expert.

The US Federal Communications Commission approved a plan to allow unlicensed broadcast TV spectrum to be used by companies to create wireless broadband services that amount to “WiFi on steroids.” This was a hotly contested issue, with tech and electronics companies like Google, HP, Microsoft, Intel, Dell and Motorola, among a number of others, lining up in favor and a coalition of sports teams, theater producers, musicians and broadcasters, among others, opposing the plan.

In a nutsheel broadcast TV spectrum can be used for internet access. It acts in the same manner as WiFi, that is - you have to be close to the signal source for it to work. The advantage of this technology, it’s has a wider range then WiFi.

Barry of Search Engine Roundtable reported new changes to Adwords quality scores Google promised us in October. Changes are in relationship to CTR and Ad Position and to the Ad position above search results.

Quality Score CTR and Ad Position

CRT is a big part of quality score algorithm. The more ad is clicked on (CTR) the higher quality score is assigned to that ad. Ads in more prominent spots usually get more clicks than those less prominent, hence ad position now plays a role in CTR computation.

In the coming days, we’ll update the portion of the Quality Score algorithm that accounts for ad position. This will result in more accurate Quality Scores, ensure that ads compete fairly for position based on their quality and bid, and enable Google to show the most relevant ads to searchers by rewarding high-quality advertisers with better ad positions.

Ads Above Search Results

Those are no doubt the most visible ads on a page. According to Google, it’s now possible for the ad with lower bid but higher Adscore to take first position.

For or instance, suppose the ad in position 1 on the right side of the page doesn’t have a high enough Quality Score to appear above the search results, but the ad in position 2 does. It’s now possible for the number 2 ad to jump over the number 1 ad and appear above the search results.

Sergey Brin, Co-founder of Google said (me remembering): “It’s better to have 1 ad, but 1 perfect ad”. This seems to be the direction Google is headed at the moment. 1 perfect ad over higher bids.

How Do Bids Affect Ad Positions?

The question is, if my bid is $10 bucks, but competitors are at $3-$4 with higher quality score, can I still take the first spot? It would seem logical I should take that spot, after all I paid more.

New system just rolled out so to make good judgments and analysis we have to observe new algo in action and read webmaster feedback.