Yahoo Search Engine Marketing
Yahoo search marketing is a Yahoo pay per click platform. It distributes advertisements on Yahoo search results and on Yahoo contextual network. It’s contextual network is considerably smaller than Google and is very irrelevant.
Brief History
Yahoo search engine marketing was originally Overture. Overture was the company that invented pay per click and it supplied AOL, Yahoo and other search engines with advertisements. Google borrowed Overture’s advertising model and came up with Google Adwords. Yahoo realized it had to compete with Google on PPC market and purchased Overture along with a number of smaller search engines, renaming Overture to Yahoo Search Marketing.
Today Yahoo has Panama platform, which is a competitor to Adwords.
Yahoo Search Marketing and its Competitors
Yahoo biggest competitors are Google Adwords and Microsoft Adcenter. Yahoo search marketing holds second place after Google Adwords.
It’s been calculated (can’t find the link) that YSM bids are approximately 2 times cheaper than Google adwords. As an example, it’s 2 times cheaper to bid “mortgage” on Yahoo then on Google. This is due to Google’s larger market share and statistically better conversion rates.
Yahoo search marketing is leading over Microsoft’s Adcenter which is lacking market share and advertisers.
Yahoo Search Marketing Costs
Minimum deposit is $50. Yahoo platform uses bid model, so costs depend on your industry. The more competitive it is, the more it costs to advertise per click.
Using Yahoo.
If you’re new to search engine marketing and don’t have a large budget, do not bother with Yahoo Search Marketing, but rather focus on Google Adwords. Google reach is much higher than Yahoo, and has better conversion rates.
Once you’re comfortable with Adwords, try Yahoo and then Microsoft.
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