Search Engine Optimization

Google sits on the highest hill, with the broadest view, than any of its competitors. Here are some of its natural advantages.

• Biggest Internet audience allows Google to generate highest ad rates.

  Simple as – the more users a search engine has, the more people will see the ad, the more it can charge for the ad.

• Biggest network of advertisers

  Google has ~1,000,000 advertisers, Yahoo ~300,000, Microsoft ~75,000;  Highest number of advertisers allow Google invest money back in search.

• Largest network of publisher relationships

  Google Adsense network permeates large portion of the web, attracting most advertisers. Google has exclusive relationships with top mainstream publishers.

• Google’s 70% search market share wins most publisher and advertiser relationships

  Google has ~70% market share in US, ~90% in UK, ~90% in France, ~80% in Denmark, ~50% in Iceland and so forth.

• Largest amount of information to search attracting most visitors

  Google has indexed more pages than any other search engine n the world. Their crawler is more active than any other crawler and they constantly expand their searchable database, for example: books, local, streetview, newspaper archivea (scanned), products, news, etc. The more information users can search the more chances they have finding what they’re looking for. Google understands this and consistently expands their database in line with a big goal to “organize the world’s information and make it universally accessible and useful”

• Most traffic acquired from top sites

  Myspace, AOL, Netscape, Ask etc. – Google pays large premiums for acquisition of their traffic through advertising and search outsourcing partnerships.

• Largest server network

  Google operates millions of computer servers throughout the world, built for lowest operation cost in comparison to other servers. It utilizes thousands of “desktop” computers interconnected together.

• Broadest number of tracked users help Google create relevant ads

  Google has the world’s most advanced internet user tracking system through search, Google account, gmail, toolbar, Chrome, calendar, reader, checkout, partnerships (Amazon, AOL, etc), adsence, analytics and more. Combined Google product track millions of internet users and record their behavior.

• Highest number of web applications attracting most users

  Google is leading in video streaming, blogging, news, local attracting broad user base from around the world.

• Highest language distribution

  Google is available with more languages than any of its competitors.

• Best advertiser platform and toolset helping in effective campaign management

  Google’s Adwords is the best online ad management platform.

  Google has the fastest search engine of all the competitors. This was one of their winning features and they continue delivering it.

• First mover application advantage

  Google releases new applications capturing “first movers” who help Google develop those applications further (good example is Google Website Optimizer and Future Now). Competitors releasing similar apps lack “first movers” and usually replicate features which were once unique. Google is also first to offer TV, radio and newspaper digital ad management, capturing even more innovators.

• Best search brand in the world

  Google is a verb.

• Distribution deals with some of the most influential software companies

  Adobe, Firefox, Real Network