Google Partners with TrueSwitch to Get More Gmail Users
According to CNET Google has struck a deal with TrueSwitch, an online account migration tool that streamlines migration process from one account to another. Google hopes to lure in more users from Hotmail and Yahoo to Gmail, who do not want to migrate because of loss of valuable emails and contacts.
In order to migrate users will be able to access TrueSwitch feature in Gmail, which will ask to input email address and password of the account they would like to be imported. The application also allows imported messages and accounts to be labeled as such in order to avoid confusion.
It is not clear if TrueSwitch will be branded as such or go under the disguise of Gmail.
Email Wars
3 Internet Giants Microsoft, Google and Yahoo are fighting for email user base on top of search and advertising dollars. Currently Microsoft is a leader, followed by Yahoo and Google in the third spot. Google hopes to catch up, but Microsoft is putting stick into its wheels, making migration directly from hotmail to Gmail virtually impossible.
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