Search Engine Optimization

Search Engine Roundtable reports slow down in traffic from Yahoo Search Marketing. According to the blog, advertisers are complaining at Webmaster World that YSM is not sending as many visitors as it used to. Here are some snippets from the forum:

• Talked to a couple of other people and they see the same thing. Can anyone else confirm the same, or did we somehow get picked out from millions of accounts to have a down traffic day across a few different markets?
  
• Yeah, across the board ysm is waaaay down. Wonder what’s up?
  

Yahoo recently closed down their content network in UK and is likely to make similar moves in other countries.

The Decline of Yahoo

Yahoo is slowly dying as a competitor to Google. It’s clamping publisher network (which advertisers complain about), it’s search ads do not covert as well as Google and its market share keeps dipping. Some of the best talent is migrating to Microsoft, while the work force feels very discouraged. Yahoo is so desperate it goes as far as editing existing advertiser accounts, without permission in order to make some extra cash. The company is in deep trouble and getting out is going to be tough.