Search Engine Optimization

Search Engine Watch reports that Yahoo has rolled out algo updates

We’ve rolled out some changes to our index with fresh web data and updates to our crawling, indexing, and ranking algorithms over the last few days. We have had two updates since last November: one in December, 2008, and another in late January this year. We expect the update will be completed very soon. Throughout this process you may see some changes in ranking as well as some shuffling of the pages in the index.

Yahoo Search Engine Market Share

According to Comscore Yahoo is at 21.0% in Jan 09, up from 20.5% in 2008, holding steady number 2 spot against Google. Microsoft is last with 8.3.

The Situation with Yahoo, New CEO an Microsoft Acquisition.

Yahoo got a new CEO – Bartz, who is in the process of clamping Yahoo leaks and restructuring Yahoo management chain. Bartz is a no nonsense exec, with a good sense of humor and a defined goal.

The plan aims to speed-up decision-making and give Yahoo products a more consistent appearance by consolidating certain functions that have previously been spread out across the company — like product development and marketing — into single, standalone departments, people familiar with the matter say . . .

One likely scenario under discussion is that Yahoo’s chief technology officer, Aristotle Balogh, would expand his role to become head of product, say people familiar with the matter. The move would put Mr. Balogh in charge of product strategy and management in addition to product technology.

Hilary Schneider, currently in charge of the company’s advertising, publishing and audience groups in the U.S., would become head of North America.

Yahoo’s European, Asian and emerging markets divisions would be consolidated under one boss, said these people, cautioning that the roles and executives tapped to fill them could change.