Search Engine Optimization

This is a second part of the article that covers advanced search operators for Yahoo and Google.

read part 1…

Combining Intitle: and Inanchor:

You can spot a lot of direct keyword competitors with this command. The intitle: command filters results by page title, while the inanchor command only shows results that have a keyword in an external URL pointing to the domain / page. For example:

intitle:search engine optimization inanchor:search engine optimization

This combination does not work in Yahoo, while Google shows distorted resorts in order to keep information away from search engine optimizers and spammers.

SIte:

Site:www.example.com on both Yahoo and Google will show you all indexed pages for the selected domain that each search engine has in the index. The command is useful in learning about the size of your competitors, and finding out freshness of your pages in the index.

Link:

This command does not work on Google since it features distorted results. If you do link:domain.com search on Yahoo you will be automatically redirected to Yahoo Site Explorer. Use it to analyze links for free.

Yahoo Advanced Web Search

Yahoo advanced web search lets you look for .edu, .gov, .mil and other authoritative links. Simply go to Yahoo advanced web search and filter results by those domains. Downside – there are no filters for Canadian government domains,