Search Engine Optimization

Google has rolled out new one line sitelinks to sites below the fold. The one line sitelinks are also called classic sitelinks, since this is the way sitelinks looked the first time they were introduced by Google.

As of now, it is not required for a website to hold top position to receive one line sitelinks. You may find them in 4th, 5th and even lower spots.

Here are some featured:

• Display of this abbreviated version of Sitelinks is not limited to “branded” searches
• One-Line Sitelinks are not just reserved for the #1 result and can appear in results at the bottom of the SERPs
• One-Line Sitelinks are appearing on more than one result at a time
• A single domain can have more than one set of Sitelinks per page

Very interesting quote from All About Content.

In the case of KidsHealth.org (result #3 in the screenshot above), the main page is an unfriendly Flash page with three main buttons: Parents, Kids, Teens. “How the Body Works” is one of over a dozen submenu items within the “Kids” subdirectory. These four links, in this same order, are the first four Sitelinks in the full-size version of this site’s Sitelinks when you do a query on [Kids Health]. It’s not entirely clear at first glance where exactly the Sitelinks names are pulling from, since they are not an exact match for on-page anchor text, page titles or alt attributes. Most likely it is using a combination of those factors, but then stripping out “stop words.”