Local Search Ranking Factors Version 2
The new version of Local Search Ranking Factors is out, and it is a must read for beginners, gurus and anyone in between. The document is structured in the same as Rand’s Search Ranking Factors, Wiep’s Link Building Factors and Local Search Rankings Factors 1. Top SEO Gurus are interviewed, and based on disagreement / agreement, each factor is given an importance score from 0 to 5, with 5 being the most important. Here I’m going to have a quick glimpse at some of the most important factors, but you should read the document itself thoroughly and bookmark it.
Most Important Local Factors:
- Claim Your Business Listing
- Feature Address in the City of Search
- Associate Local Business Listing with Appropriate Categories
- Put in Keyword and City in the Title
- Having physical address close to perceived city Centre helps
- Make pages relevant
- Make sure the business is listed with major local data providers
- Include full address on website contact page
- Include city and state in the page titles
- Have quality inbound links
- Location keywords in inbound links
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