Yahoo is Still Interested in Microsoft Deal
Publicly speaking Yahoo CEO Carol Bartz stated that Yahoo is interested in Microsoft-Yahoo search deal. She also mentioned that Microsoft will need tons of money to buy Yahoo entirely. – source
It is not clear how the deal will be structured, and most of the information on the internet is pure speculation.
Bartz called search Yahoo’s key strategic asset and will not likely sell it. After search, Bartz named its homepage and multitude of services such as finance, mail and news as key properties to Yahoo’s business.
The deal with Microsoft may be structured in several ways:
- Microsoft will supply Yahoo with paid ads on search and content network.
- Yahoo will gain reach through Microsoft display platform
- Yahoo will keep its search in house and only partner to share paid side of the business.
MicroHoo Lite And Other Creative Speculation About Yahoo’s Immediate Future
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