Search Engine Optimization

This guide will help you write keyword rich content targeted at search algorithms that reads naturally and satisfies keyword criteria.
The first thing to understand about search engine copywritings is – the focus should be on the end user, not the search engine. Write as if you were writing without any keywords considerations, and then go back and input keywords where they fit.

Latent Semantic Indexing LSI

Latest semantic indexing (LSI) is the science of natural language processing. All major search engines such as Google, Yahoo and Microsoft Live have implemented LSI into their algorithms, meaning they have the capability to distinguish between meaningless collection of words and actual content. How does this affect your copywritings? You have to write natural copy and use synonyms and related words to your main key phrase.
For example: car, vehicle and automobile are synonymous and are naturally related. Words: engine, speed, wheels, gear and clutch are related, but not synonymous. Latent semantic indexing algorithm will look for both synonyms and related words on a page in order to deliver high quality results to the end user.

• If a copywriting lacks synonyms and related words the quality score of the page may go down.
• Use synonymous words in your content. This comes naturally if you forget about the search engines and write naturally for the end user. Just go back and edit writing once you’re finished.
• Use words included in key phrase separately. For example, if your key phrase is “montreal injury lawyer”, make sure that the words “Montreal”, “injury” and “lawyer” are used separately in the content apart from the key phrase combination.

Learn more about latent semantic indexing http://optimization.ca/Learning/search-engine-optimization/latent-semantic-indexing.html

Keyword Density

Keyword density was one of the key factors with earlier search engines, but it was too easy to manipulate, thus search engines had to find different relevancy indicators. With the rise of Google and its Page Rank algorithm ranking factors were switched from onsite to offsite rendering keyword density factor less useful.
Your targeted keywords must be present on the page you’re targeting, but whether they are repeated 6 or 10 times does not make any difference. Write naturally and try to repeat the key phrase anywhere between 6 to 15 times. Once you’re finished with writings, one of our professionals will review it before the launch and correct any issues.

Making Copy writings Readable

Online visitors DO NOT read websites, like books, or newspapers – they scan them. Visitors scan headlines, look for links and skim over images, but they do not read websites. Visitors ONLY read websites once they find the exact piece of information they intended to find, otherwise it is all scanning action.
Here are some of the tactics to keep low attention scanning eyes engaged:

• Use several headlines if your content in order to make copywriting easy to scan.
• Use 3 – 5 sentences per paragraph. Anything longer is hard to scan, thus it is simply skipped by the reader.
• Bold and underline important points.
• Use bullet points, since bullets are easy to scan.
• Use links within content to your pages. Links are one of the first things scanners look for within content.
• Use images to attract attention.