Search Engine Optimization

After moving to a new a place our SEO Expert hurt his back.

Microsoft is rolling out it’s $100 million dollar campaign to promote bing, and Joewilcox.com already has a collection.

• Bing – Search Overload Is Over
• Bing Search Overload Syndrome: Hawaii
• Bing Search Overload Syndrome: Cell Phone

In my opinion commercials do not really give a good reason to make the change from Google. The Hawaii and Cell Phone show a couple of confused people that just look plain dumb, while the first one is a mash up of all the events that happened (financial collapse, viral videos, etc) and a promotion of Bing at the end. Where’s the big reason to switch from Google? A couple of dumb looking people aren’t going to do the job… in fact I think they’re kind of offensive… Show a construction worker and then show how Bing helps him, show the business exec, a student, a housewife and how Bing is way better than Google. Don’t just get them to say it, SHOW it. The proof is in the pudding…

I guess you’ve got to have the pudding first.

Don’t get me wrong, I love the new search engine, the problem is – it doesn’t bring anything new to the table. Wolfram Alpha did, and it got rave reviews everywhere, but Bing doesnt.

I am personally disappointed by the ads and believe, just like Ask.com campaign, they are not going to help Microsoft.

What Microsoft needs is technology that can kick Google’s butt, and until Microsoft has it, I believe they are going to struggle.