People are Actually Using Bing!
Hitwise reports that Bing UK is getting real usage, as opposed to curiosity visits, which is an extremely good sign for a search engine. Here’s a quote from Hitwise:
“[O]ne positive sign is that average visit time has increased to eight and a half minutes. This is half of Google UK’s number but only slightly below Yahoo! UK Search, implying that the people are actually spending time on the site and using it rather than just visiting out of curiosity.”
It looks like this time Microsoft’s efforts and huge investment is starting to slowly pay off. Though around 60% of usage traffic came from Microsoft referrals like MSN, Live, etc, other 40% of visitors are brand new. We’ll have to wait for performance stats over several months in order to make better statements about Bing. Right now its flying.
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