Search Engine Optimization

J.P. Morgan published a report and shared it with Search Engine Land - Understanding the Impact of Bing on the Search Industry.

• The bottom line: Of 763 people (ages 18 and up) surveyed, roughly 98% will not be making Bing their primary search engine.
• The J.P. Morgan study shows that Microsoft’s publicity blitz worked to some degree: 59% of respondents had heard of Bing.
• out of that group, only 42% had tried it — that represents only 25% of the overall survey respondents.
• It suggests that Microsoft’s ad campaign reached people, but didn’t convince many to give Bing a try.

• According to the report, Microsoft’s biggest barrier is that most searchers are happy these days.

Which is absolutely true. Google came at the time when search engines were spammy and not very relevant. It gave users when they longed for - a quality search engine, that found the right information, when they needed in a blink of an eye. As Eric Schmidt put it “you earn that. You don’t just buy it with ads. You earn it, and you earn it customer by customer, search by search , answer by answer. And we believe that today we beat our competitors because we’re so focused on comprehensiveness, speed, freshness and having the depth that people really care about.”

This was the strategy Google used as they entered search engine game with Page Rank, and it continues to be their strategy to this day.

Perhaps the biggest challenge Bing faces today is the Google habit. Apart from that, search relevancy is now expected, so the battle must be fought with incredible innovation. Incredible enough to brake the Google habit:

• J.P. Morgan estimates that Bing will only see a 2.3% growth in overall market share going forward.

Report: Google Has Nothing To Fear From Bing Itself