Search Engine Optimization

Hub finder is an extremely USEFUL link analysis tool from SEO book available for free. If you do SEO for yourself or for your clients, this is a must use tool.

Some background on the tool and how it works:

Hub finder is a web based software made ad hosted by, in my opinion the best SEO resource, SEO Book. The tool uses Yahoo API, meaning it gets data from Yahoo. In the nutshell, Hubfinder looks at your competitor’s backlink profiles, and identifies pages which link to at least 2 competitors at a time. For instance, if your competitors are example.com, site.com, webaddress.com, and somesite.net links to all 3 of them, Hub finder will identify it, making somesite.net a link opportunity for you.

The tool uses Yahoo API, and Yahoo is known to put the most authoritative sites (by Yahoo’s calculations) at the top of the results in the Site Explorer. Hubfinder has “depth” limit from 50 to 250 links on each backlink profile, so to ensure you find the most authoritative hub pages, limit the volume to 50.

How to do the analysis

First, go on Google and type the keyword you want to tackle. Copy all 10 websites that show up for that word (or 9 if you’re already on the first page) and put them in the Hub Finder.

Then set the preferences. If you’re just starting a link campaign for the client or for your website, it is best to see as many link opportunities as possible, so I max out the preferences:

• Results: 20
• API: Both
• Min Match:
• Depth: 250
• Link Type: Domain
• Application: Sort By

Query and Hub finder will give you the results:

Now you have a very good list of link opportunities!

More on Hub Finder:

• About Hub Finder