Inclusion in Google News
Google is an incredibly popular news portal, which according to Meredith ranks number 5 in the world. Traffic that the first page listing on Google News homepage can deliver is immense. Not only that, Google news is capable of delivering constant traffic to the pages with keyword refined search via email alerts, known as the Google Alerts.
So how do you get included in Google news?
The official guidelines for inclusion are located here.
Getting Started
Your site and Google News
Updates to your Site
The number #1 you must follow – content must be 100% original. Having a scraper does not work. You have to constantly put out new and unique content for the bot (with the exception of some press release distribution platforms).
Another big factor is the number of editors. Google does not accept one man websites, and requires real editors. You must have biographies and publisher info easily available for the Google employers to review your website, since inclusion in Google News is manual.
The number of articles per day is not specified, but at least 2 – 3 per day is a must. There are not guidelines as to the length, since Wall street sometimes has 5 page article, while Barry from Search Engine Roundtable usually posts only few paragraphs.
Its OK to include images, video and ads.
The title of the article should be informative and cannot contain a day. No keyword spamming in the title. Having keywords in the subtitle / content is sufficient enough for Google to show your article in a keywords search on Google News.
Another interesting thing – Google supports redirect with ads before the article. You can also ask for subscription every time a visitor comes from Google News, but allow Google Bot to proceed without the login in order to successful spider content
More resources:
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