Search Engine Optimization

Here is a strategy you can use if you have local website, that needs to be optimized for a local city. This first part of the article talks about onsite SEO, while the second part touches off-site (link building).

Address

Having a local address, preferably downtown is a MUST if you want to rank for local keywords such as “montreal lawyer”, “atlanta pizza delivery” etc. The closer your address to the downtown, the easier it is to rank in the local box. If you are located outside of downtown area, or worse if you’re located in suburbs, than rent a phone line / PO box downtown. The benefits are HUGE while the costs are little. There are many sites that rank A, B, C with little (or sometimes no links) based largely on the relevancy of their location.

Include the address in the contact us section of the site, and also drop it on the homepage somewhere.

Titles / Content.

Plug your city keywords + service / product you offer on the homepage title and within content, and offer some other relevant pages to the keyword you’re targeting. Find out relevant keywords with Google tool:

• Main keyword and look for other related phrases topics
• Main keyword + your city and look for other relevant keywords

Once you have some topics go ahead and pages to create relevancy. The more the better.

Content is KING so it is preferable that you become the RESOURCE in your industry. There are plenty of articles on the topic, so do some research on how to become one. It also WAY easier to get links once you have some content leverage instead of dead marketing speak that no-one wants to hear anyway.

Internal Link Structure

Once you have the content, make sure to cross link the pages in the navigation/footer/content with relevant anchor text in order to guide the Google Bot and visitors. Homepage is the most powerful page so link from within text for the pages you want to rank.

Make sure to link from all pages to the homepage with keywords + city (basically the main target phrase).

read second part on link building.

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