Search Engine Optimization

Links are currency of the web. Links get exchanged, get asked for, earned and bought with money. Webmasters are willing to spend hours of their time getting links with the right anchor text, from different websites, which in turn gets higher rankings, more traffic and more money.

The relationship between money and links is somewhat mysterious to a new comer but it becomes clear. Money gets links, and links get money. Links get money in several ways:

• You sell links and get paid for it
• You get links, improve rankings, get more traffic and get more money
• You build links with different methods and get paid for it.

So working with currency of the web keep 2 important things in mind: 1. you get what you pay for; 2. you must have leverage to get the best types of links.

You get what you pay for is straight forward, the more money you put into it, the better quality links you get (whatever it is you put money into).

Let me explain the leverage.

Eric from Wiep.net did a nice comparison. Getting links is like getting laid. Imagine walking into a club, and standing at the bar. All of a sudden all other guys start talking about you - you’re getting links. Girls get curious: “who is this guy” and its way easier to get laid, since now you have “links” from other guys, which makes girls curious.

In order to make other guys talk about you, you have to have leverage. Why should they talk about you? If you’re another average joe (another average site), why will they talk about you? No reason. The reason for someone to talk about you, which in turn gets you links, is the leverage I am talking about. It something you can use, if not instantly make other link, but ask them more successfully to do so.

Once you have that, its way easier to succeed on search. But it costs time, money and ideas to get it.

So work starts from the site first.