Doing the onsite SEO and Planning Linking Strategy
Having established some of the pages that rank for good keywords somewhere in search results (does not have to be first page), it is time to heavily target them. Select pages that are going to go after those words, and put keywords in the title. Tweak H1, H2, H3 titles with different instances and variations of the keyword. Put the keyword (or a set of keywords related to main targeted one) in the content. Put links from internal pages the with targeted anchor text to that page.
Do this for all of the pages on your website, including a homepage. Once done, it is a waiting game for Google to spider all the changes (internal pages take longer then index), and then put them into the index. You might want to start with the linking efforts right away, and apply approximate number of links to each page, for each of the keywords, or you can wait to see the actual changes on search results.
If you do choose to proceed with link building right away, then use the following as a benchmark:
- the more competitive a keyword is, the more links you will need for it.
- the higher your page is in search results for a particular keyword, the less links you will need for it
Correlate those 2 together and map out your link strategy. It may look something like this:
| Keyword | Page | Rank | Links |
| home mortgage | site.com/home mortgage.html | 34 | x50 |
| first mortgage loan | site.com | 23 | x20 |
| home equity loan | site.com/homeequtiy.html | 12 | x30 |
There is no need to be precise here, since this is the first set of the lins, it will help you get a feel of how things move, which keywords are easy, and which ones will need more effort. Place linka as planned for each of keywords, to targeted pages, and wait for results. Once results kick in, check where you are for each of the keywords, and record to keep a log of the progress.
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