Search Engine Optimization

Content is a necessary part of the link building evil. It satisfies both the new content by the search engines, and helps to get deep links, which must be there if you are to back engineer an authoritative site (think Wikipedia). So what is the strategy?

Here are some content strategy thoughts, which you can apply at your own discretion:

1. Write several articles targeting some of the longer tail keywords.
2. Place a link from the homepage to those articles in order to have a faster crawl
3. Place some deep links directly to those articles (the tricky part).

In order to place deep links to the articles you must have content that is worth linking – obvious. But what if you do not? What do you do then? Though the advice by professionals and experts in the industry is to put in time / money into the content, but you know that is not always a reality, you are not always passionate about the topic you’re in. Prove me wrong, but that is the case with many people. That’s when the black / gray hat starts to look good, since it provides the road to results with non – conventional ways (the Google recommended and industry accepted ways). Though the advice here is in no way black hat, it somewhat goes for the content that you haven’t really put your soul into, and don’t have a passion for. As someone in the SEO industry, you know you have to deal with it, either because that what you have on hands is not the best, or simply because you’re into the niche only because of cash.

So what to do?

The graph is pretty common sense. Create an article. Link to it from your pages, Submit to social media / articles directories with back links to the original source / home page /other pages. Build links to the actual submissions to third party service. A few will do.