Search Engine Optimization

Archive for - October 23, 2009

Getting the Juice From Your Affiliate Links

Affiliate program can be a great SEO tool. It offers value to the webmasters, gives you a link and makes you money! I can’t think of any other link building tool that can achieve this!

A disclaimer: many will say that the affiliate program should not be viewed as the link building tool, yet I disagree. It all depends on how you look at it. If you’re an affiliate who makes money with affiliate programs you might despise people like me, but if you’re doing link building, then you totally understand where I am coming from. Now you tell me, how else can you get people to link to you from high quality sites, and get paid for it! It’s brilliant!

Amazon affiliate program is a great example. They outright dominate many keywords due to their affiliate links, which are implemented in an SEO friendly manner. In this article I will show you how to set affiliate program straight for the SEO juice.

Affiliate Links

First of all - run from CJ, and other third party systems. The reason is, the affiliate link first goes to commission junction and only then redirects to your website. This means that all the juice goes to CJ, and you get nothing. Not good. CJ and other programs that require a redirect to their domain first fall off the charts. If you’re worried that affiliates won’t find you - don’t worry. The best affiliates always find best programs (assuming you have a good one).

Links with affiliate ID like www.site.com/aff?ClickID=34325345 also go off the radar, because they create duplicate content (different links pointing to the same page is considered duplicate content). Though Google can figure out which site is the root, those links pass only a portion of the SEO juice (which is better then no juice at all).

To get full credit for the links, use a 301 redirect. Links will look like this: site.com/landing-page.html, 100% natural and organic, yet when a visitor clicks, a cookie goes into the browser, putting in affiliate code. It’s that easy!

Now you know how to get a lot of links, at no cost!

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