Content Planning and SEO
If you have a lot of pages to optimize on a website, it might be useful to create a spreadsheet with all the changes that include:
- Title
- Meta Description
- Meta keywords
- Text Headers
- Anchor text for links pointing to the page
- New Title
- New meta description
- New meta keywords
- New Text Headers
- New anchor text for incoming links
This level of detail will help you organize yourself and put all the onsite elements in one basket. With a quick glance you will be able to look at the entire onsite SEO strategy for a website, and record your notes if necessary. This sort of spreadsheet also makes perfect reporting tool for clients that wish to track your work, and see where their money is going.
It is necessary to keep track of the old, un optimized elements first, since with a quick glance you can judge what might be preventing a certain page from ranking for desired keywords. Also add in comment column in order to write your comments, and catalogue general topic of the page. It also wouldn’t hurt to put in number of internal links pointing to each page, which you can find using Xenu Link Sleuth.
Once you make the changes, use the same sheet to observe and record rankings for those pages. Depending on the campaign you may only be after several keywords, but if you want repeat clients, than over deliver and spend a little time ranking other pages, that were not in the contract. Client will only be happy to send you more checks, as you gain ordered keywords, and add extra rankings as a bonus.
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