Search Engine Optimization

Archive for - November 6, 2009

Google News Ranking Behind the Hood

There are guidelines for being included in Google News, which are pretty tough from a small webmaster standpoint. It is impossible for a one man operation to get into Google News. It is also very hard for a small company.

How does Google rank news articles? The method is different than that of static web, since news is all about freshness. Neither me or you want to read a week old article, on a burning event. What does Google use? Here is some insight that might give us an idea.

Google’s ranking criteria makes sense, and doesn’t, depending on how you look at it. I personally do not trust any of the mainstream media sources on the topic of politics, since I believe media is there to pull a wall for the public and mislead population about what is really going on in the world politically and financially. I however have no problem trusting news with reporting of fires, and disasters. Considering this, my view of Google’s ranking criteria for many topics is false, as I do not trust CNN or FOX with news on Iraq, or Iran. On the other hand, I understand Google, and why it wants to consider those news sources as a valid, and bring them up in search results.

Here are some of factors that may affect article rankings:

  • Number of articles published on average in a certain period of time
  • Usage data
  • Circulation
  • Number of other associated bureaus with the site
  • Number of topics which each publication covers
  • Diversity of coverage
  • Human opinions

Again, news is a very sensitive topic. I do not agree that big organization should be trusted more than small ones. I believe contrary. That is just my opinion, and Google is concerned with what works for the global audience, and unfortunately, big media is still trusted by many people around the world:

Here are some movies to consider:

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