Search Engine Optimization

In this article I will discuss various link building strategies and techniques that will help you with your search engine optimization Campaign. Link building constitutes 50% - 70% of SEO, therefore there is no way of ignoring it, or leaving the task to somebody else.

Outsourcing Link Building

Outsourcing link building to companies that specialize specifically on link building is a good strategy to complement your overall link campaign, however it should never be outsourced 100%. If you are to outsource it completely, then you are leaving most of your SEO at the mercy of that company, which is poor judgment especially if you rely for most of the revenue on your website. The best strategy here is to use several link builders, combined with your own efforts. Never leave your eggs in one basket, and always diversify this task as much as possible.

Spreading Links Over The Entire Website

One of the signs of an authoritative website is the spread of links throughout many pages. Take the biggest and the best sites you can think of, and do some link analysis. You will find that they have links to dozens, hundreds, or even thousands of their pages. The industry term here is deep links, or deep linking. The term is used to describe links that are going to parts of the site, other than the homepage. Deep linking is usually used to promote specifically created landing pages for some keywords. For instance, homepage may target the core term such as “Vacation Packages”, while landing pages may target secondary keywords such as “brazil vacation packages”, “paris vacation packages” and so on, which means that deep links with appropriate anchor text must go towards those pages. The strategy works well, however I want to make a point that in order to appear as natural as possible to the algorithm, spend a little time / money and place some deep links to parts of the site such as articles, which are not really targeted at anything big. This will ensure your link portfolio is as diversified as possible, like with all the authoritative websites.