Search Engine Optimization

Once you get top rankings the game isn’t over. It’s time to build walls, put up archers and prepare the mortars, because in case of an attack you need to protect yourself, and if you are in a competitive industry, the attack is coming.

Approximately 60% – 80% of all the clicks go to the first 3 listings (can’t find the source, but if you look around that’s the number you will see), with #1 being the sweetest. Everybody wants to be number one, and if your efforts paid off and you hold #1, then you must vigorously protect it. How do you protect it? By never stopping content addition, link building and conventional marketing / branding. Look at the top brands in the world. What do they have in common?…They never seize to advertise themselves. McDonalds always has commercials on TV. Duracell always releases campaigns that remind people they are “trusted everywhere”.  BMW always reminds us it is “the ultimate driving machine”. They advertise in order to protect their spots more than anything else, because if they do not, they leave themselves vulnerable for someone else to take the spot.

You must do the same with link building. You must constantly build links to your website in order to sustain and strengthen your top positions. Google is a dumb but a sophisticated math machine, that can processes amazing amount of trash managing to find extremely relevant results. It is VERY easy for Google to track new link additions to the websites, and cross compare them to recognized trusted sites. My guess is the rates do not have to be the same, however leading sites always continue to get new links, and you should too.