Using a Mix of Links in Order to Maintain Broad Link Portfolio and Appear as Natural as Possible
Going back to the authoritative sites, I want you to do another experiment. Use Yahoo Site Explorer or even Better Majestic SEO and analyze link portfolio of a really large website. You will find that the site will have:
- Links from within content (currently considered some of the most valuable links)
- Directory links like Yahoo, Business.com and probably some crappy ones as well.
- Blog comment links.
- Links on link exchange pages.
- No follow links.
- Footer links.
- Navigation links.
- Twitter links
- Social media aka Digg, Stumble Upon, etc
- Local citations aka Yelp, Yellow Pages
- Data providers such as phone companies, etc.
- Any other type of links you can think of
The point I am trying to show here – the best sites have the broadest link profile and that is the profile, in my opinion, is the best one to have to dominate your field. There is a lot of noise about low value of directories, no follow, and blog comment links, but mixed with more valuable links, they create the diversity which all leading websites have.
Analyze your links and ask yourself, am I lacking anything?… If you’ve been focusing on highest quality links up to this point, then spend a little time / money on lower tier links. Do some directory submissions, both general and local ones. Do some comments on blogs with spammy no follow link back to the site, even get some link exchanges. If on the other hand all your links are of lower quality, then really up the effort to get the best links there are, like content links and some home page links.
Together your portfolio will look natural and broad. Don’t get carried away with easy / cheap links here though.
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