Search Engine Optimization

Again, I have to give an example of authoritative sites, and call you for some research.

Notice how best sites have a VARIETY of anchor text pointing to them. Anchor variations include site URL, targeted keywords, extremely long tail keywords, article titles, click here links and so on. The point is that apart from getting anchors with you main key phrases, add in several completely absurd and unrelated ones.

For example if you site targets “vacation pages”, then add one to the mix “find and explore cheapest travel on this website”, and add another one “here you can find great deals on travel to different countries”. You get the point.

Also direct those links to different pages, like the index, landing pages and some articles. This will make your portfolio look even more natural to the algorithms.

By the way I am only concerned with Google at this point, so are most SEOs. This maybe a mistake since Microsoft will soon hold around 25% of the market, which is some good traffic. How to SEO for Bing? I don’t know yet. Obviously basics apply, but there should be some variables that work better with Bing, which are yet to be a big concern for SEOs.