Search Engine Optimization

The process is pretty straight forward. Use keywords like “link building company”, “link builder” etc. Make a list of websites you possibly want engage.

There are link builders all over the world, and countries like India and Philippines offer very cheap labor. Aside from ethics, outsourcing to countries with cheap labor might be a competitive necessity. Though international corporations grab most the margins they make from cheap labor (Nike, Gap, etc) and starve their workforce, link building is a different space, where sometimes budget restrictions leave no choice.

Also keep in mind that MANY link building companies in the west charge premiums and send the actual work to the third world. There however companies that do not.

Use country specific search engines to look for link building companies. In Canada use Google.ca, for UK use Google.co.uk, for India use Google.co.in and so forth.

Look at the website back link profile as an indicator of their success. I think it’s a pretty good measurement. If a company claims to be good at link building, then its website must have lots of inbound links. Use SEO Toolbar from SEO book – it gives a high level view for websites in a split of a second. Check them link by link to give you an idea of what each company is capable of. Make a list of the ones you believe are the best, and do some searches using their names, to see if there’s any feedback from their customers. If do not find any, don’t worry, it’s not a bad indicator.