What is a quality indicator in links and does it make sense to pay somebody a lot of money for higher quality links?
Yes and no. If you are new to link building, reputable companies will do the link building job for you, using whatever means they choose: content bait; link buys; or even regular link requests (believe it or now it works well for high quality sites – article on search engine land). Companies have the knowhow, experience and people to do the job right. Makes sense to pay them if you’re new but understand the basics. Just don’t run into the bad apples out there. The best way to find good companies is to dig through blogs and find authoritative posts. This way you can actually see the company showcasing its expertise and knowledge to the public, something all professional do nowadays… Back to links.
I prefer to go after the best links myself. Why? Simple, it saves me money, and I find lower quality links, from the right sources do the job  (along with other very important factors… no.. not today 
).
So, to sum up the chapter:
- Send trials in order to test out link building services
- Observe results on search engines (obviously DO NOT TARGET competitive phrases, but go for something more realistic, consider very small number of links with the test job)
- Review report link by link
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