Search Engine Optimization

Quality control is an essential part of link outsourcing, and you have to review reports link by link in order to keep quality to the maximum. It is a lot of work, since sometime you have to review dozens of links, make comments about each one, and send feedback to the link builder. Like it or not, it has to be done.

You see, link builders and link building companies are like people. They can start out well and go down in quality with time. This is true especially if you engage a company that is “stuck” with link building business, and employs people who are there for a check, to keep the tabs in life. Most people hate what they do, and its true in SEO, so if you do get a company like that, then reviewing quality is essential simply because you do not know when you engage one! First project comes with good links! Second project is OK, while third and fourth are awful!

If you ignore quality control you might:

• Spend money on something that does not cost its price. D
• Get links from bad neighborhoods
• Get links next to Viagra, porn, sex toys, gambling, warez sites (though this won’t hurt you if there are only few, I feel fear every time I see my link next to porn…)
• Get many low quality links, which were not part of the deal when you engaged the company first

You have to monitor the reports and report your feedback. If you agreed for work in advance, then you can simply deny payments for links that you determine can hurt you or are of extremely low quality. Be very conservative here, since you can severe the relationship if you withhold payment for too many links. Obviously if there is no link at all (which happens), or link is nofollow / from a porn or gambling site / a spam comment, etc, then you can withhold the payment for that link. If however you simply don’t like the link personally, then there’s not much choice but to pay. Look at overall quality of the report. If it’s a total of 60 links, and there are few OK links which you wish weren’t there, then it makes sense to let it slip, and just make a comment in an email.

If you pay in advance then write your feedback, and state that you don’t accept bad links (give examples from the report). Alarm link builder that there’s a chance of losing you as a client.