Search Engine Optimization

Using several link builders is an essential strategy at keeping yourself save.

By using several companies you:

• You can spread out one project between several companies. In case one of them goes south, the project will still stay afloat, and you won’t lose as much money as you could. Obviously it depends on the size of the project, and link builder simply won’t give you a priority if they aren’t seeing much money coming from you, so keep the size in mind. Spread it out in way where you can still survive if you lose a portion of the budget, but it creates some nice revenue for the link builder.
• You will never be left without a link builder. Business is business and for various reasons relationships go bad. You didn’t pay on time. Link builder did a bad job. You don’t like each other’s hats. Whatever it is – if companies walk on you or if you walk on them, you never have to think about it. The consequences should be minimal to your project. In the best scenario you will lose a bit of time looking for replacement, and nothing more.
• By using several companies you can strategize link efforts. Some link builders are fast. Some are slow. Sometime you need a fast punch. Some jobs are not a priority. Use strengths of each company to your advantage. The more you work with link builders, the better you will understand who to use and for what purposes.
• When using several companies you will save money. Eventually you will find cheaper rates, better support, and higher quality (if you keep looking). It won’t happen if you’re using one link builder.

I have to mention this again – you will never be left without links if you engage several companies. From my experience, and some mistakes we did in the past, it is a horrible situation to be in. It’s like being left without an arm, you can still use another one, but its half as effective.

PS

Many SEO companies outsource links. It is a fact. Many link building companies outsource link building. It is a fact too. So do your homework and cut out the middleman to save a lot of money.