Search Engine Optimization

Let’s start with copywriting tools. Copywriting usually comes 1st or 2nd in site development, so I thought it is logical to start with it.

Online BS Generator – my favorite of them all, online bullshit generator. You see meaningless newspeak sounds hip and cool. A lot of writers use it to make themselves sound smart. Can’t blame them, it does sound cool. If you want to sound cutting edge use this to: visualize strategic bandwidth and grow bricks-and-clicks niches.

We – We Calculator – fact of life, your customer does not care about you, and does not want to know the year you opened your store, launched your website, or the color of your dog. We is your enemy. You is your friend. Use you, and focus on the customer. We – we calculator will show you the density and warn if you mention your company or we too much in the text.

Thesaurus – a great tool for some additional keyword research. I also resort to it when I can’t think of synonym to a word, and have used original word too much. Usually saves me but not always. If you do a search for synonyms and thesaurus on Google you will more tools. Some of them are better then thesaurus.com for some words, while give almost nothing for others.

The next article is on useful plugs and tools that help with SEO in general.

So you’re on to search engine optimization. Want to learn the art of driving up traffic and making money online? Want to do it on auto pilot? Do you want to install software, research a couple of keywords and let the tools do everything themselves?

Me too!

Here’s the bad news – it doesn’t work that way. SEO is hard work. It’s full of little details and apparently unconnected steps if you’re not keen to how search engines work, but it can never be automated. OK, I’m lying, there’s the black hat world that loves automation, but that’s another universe, for another blog. I personally don’t know much about black hat, apart from basics, but what I know is that black hat tools can be used in a white hat way that bring long term results.

The downside with black hat is you have to constantly be on the edge of things and look for the true loopholes, which are always there. Once you find some, you keep it a secret and make a lot of money, until search engines catch on, or somehow the technique gets mainstream, at least in the black hat world. Thats what I know of the dark trait.

There is a saying – respect the tools of your trait. So respect your SEO tools and make sure you have your computer running fast an smooth. Nothing is more annoying than working on a slow machine that keeps freezing and can’t run few programs.